Outbound Engine
Outbound Engine
The new gold standard in B2B lead generation
Your sales funnel, on autopilot. Outbound Engine is the AI-powered, high-converting pipeline for businesses seeking predictable scale at a fraction of the cost of traditional inbound channels.
How It Works
How It Works
Power up your go-to-market pipeline
Outbound Engine is redefining how B2B companies scale by fully automating the demand generation and qualification process. Like adding a dedicated SDR to your team, Powerplay fills your calendar with qualified sales opportunities. All you have to do is close.
Step 1: ICP Development
Unlock your ideal customer
Powerplay uses enriched data signaling to build precision-targeted lists tailored to your niche and offering. This allows our customers to drill down on audiences that drive the most value, and at the highest efficiency.
List in Progress
ICP #1
Projecting deal amount
Complete
Enriching company data
Complete
Extracting contact information
In progress
Validating vertical
In progress
Validating funding status
In progress
List in Progress
ICP #1
Projecting deal amount
Complete
Enriching company data
Complete
Extracting contact information
In progress
Validating vertical
In progress
Validating funding status
In progress
Step 2: Positioning
Communicate your unique value
Powerplay builds the messaging infrastructure that powers your entire outbound motion—to pricing and positioning, to key messaging and value props.
Product Positioning Frameworks
What urgent, expensive, or emotionally resonant problem are we solving? Why is this different or better than what they’re currently doing?
Add document
Analyze
Generate Image
research
Product Positioning Frameworks
What urgent, expensive, or emotionally resonant problem are we solving? Why is this different or better than what they’re currently doing?
Add document
Analyze
Generate Image
research
Step 3: Capture Demand
Drive demand with a dynamic outbound engine
Deploy smart, multi-channel campaigns that create demand, capture it, turn interest into meetings, and meetings into revenue.
E-mail Sending..
IT services
Founders
Jack Daniel
Founder
Verified
E-mail
justin@main.com
Company
Xavier LLC
Gorge Chapel
Founder
Verified
E-mail
gorge@mail.com
Company
Chapel LLC
Mike Tylor
Founder
Verified
E-mail
mike@Cmb.com
Company
CMB LLC
Thomas Shelby
Founder
Verified
E-mail
Thimas@Sby.com
Company
Shelby.co
Jack Daniel
Founder
Verified
E-mail
justin@main.com
Company
Xavier LLC
Gorge Chapel
Founder
Verified
E-mail
gorge@mail.com
Company
Chapel LLC
Mike Tylor
Founder
Verified
E-mail
mike@Cmb.com
Company
CMB LLC
Thomas Shelby
Founder
Verified
E-mail
Thimas@Sby.com
Company
Shelby.co
Jack Daniel
Founder
Verified
E-mail
justin@main.com
Company
Xavier LLC
Gorge Chapel
Founder
Verified
E-mail
gorge@mail.com
Company
Chapel LLC
Mike Tylor
Founder
Verified
E-mail
mike@Cmb.com
Company
CMB LLC
Thomas Shelby
Founder
Verified
E-mail
Thimas@Sby.com
Company
Shelby.co
Jack Daniel
Founder
Verified
E-mail
justin@main.com
Company
Xavier LLC
Gorge Chapel
Founder
Verified
E-mail
gorge@mail.com
Company
Chapel LLC
Mike Tylor
Founder
Verified
E-mail
mike@Cmb.com
Company
CMB LLC
Thomas Shelby
Founder
Verified
E-mail
Thimas@Sby.com
Company
Shelby.co
Draft
Schedule
Sent
E-mail Sending..
IT services
Founders
Jack Daniel
Founder
Verified
E-mail
justin@main.com
Company
Xavier LLC
Gorge Chapel
Founder
Verified
E-mail
gorge@mail.com
Company
Chapel LLC
Mike Tylor
Founder
Verified
E-mail
mike@Cmb.com
Company
CMB LLC
Thomas Shelby
Founder
Verified
E-mail
Thimas@Sby.com
Company
Shelby.co
Jack Daniel
Founder
Verified
E-mail
justin@main.com
Company
Xavier LLC
Gorge Chapel
Founder
Verified
E-mail
gorge@mail.com
Company
Chapel LLC
Mike Tylor
Founder
Verified
E-mail
mike@Cmb.com
Company
CMB LLC
Thomas Shelby
Founder
Verified
E-mail
Thimas@Sby.com
Company
Shelby.co
Jack Daniel
Founder
Verified
E-mail
justin@main.com
Company
Xavier LLC
Gorge Chapel
Founder
Verified
E-mail
gorge@mail.com
Company
Chapel LLC
Mike Tylor
Founder
Verified
E-mail
mike@Cmb.com
Company
CMB LLC
Thomas Shelby
Founder
Verified
E-mail
Thimas@Sby.com
Company
Shelby.co
Jack Daniel
Founder
Verified
E-mail
justin@main.com
Company
Xavier LLC
Gorge Chapel
Founder
Verified
E-mail
gorge@mail.com
Company
Chapel LLC
Mike Tylor
Founder
Verified
E-mail
mike@Cmb.com
Company
CMB LLC
Thomas Shelby
Founder
Verified
E-mail
Thimas@Sby.com
Company
Shelby.co
Draft
Schedule
Sent
Step 4: Scale Up
Automate, then convert your lead flow
We continuously iterate to fill your pipeline with warm, qualified sales opportunities so you can finally scale the way you want to.
Hey David!
Here are your sales opportunities for the day.
Demos
SQL Pipeline
80% of MRR goal
Schedule
Mo
Tu
We
Th
Fr
Sa
Su
Product Demo - Ryan Mast
10:00 am to 10:30 am
Onboarding Call - Total Talent
06:00 pm to 06:30 pm
Hey David!
Here are your sales opportunities for the day.
Demos
SQL Pipeline
80% of MRR goal
Schedule
Mo
Tu
We
Th
Fr
Sa
Su
Product Demo - Ryan Mast
10:00 am to 10:30 am
Onboarding Call - Total Talent
06:00 pm to 06:30 pm
Benefits
Benefits
We drive value for B2B operators
Discover how our end-to-end outbound engine automates outreach, sharpens targeting, and accelerates growth, giving your team more pipeline, and less busywork.
Higher Output, Less Effort
Powerplay takes care of prospecting, follow-ups, and research — freeing your team to focus on closing, not chasing.
Higher Output, Less Effort
Powerplay takes care of prospecting, follow-ups, and research — freeing your team to focus on closing, not chasing.
Higher Output, Less Effort
Powerplay takes care of prospecting, follow-ups, and research — freeing your team to focus on closing, not chasing.
28% reduction in CAC
Inbound is saturated. Our data-driven outbound campaigns get our customers meeting with ideal decision makers for a fraction of the cost.
28% reduction in CAC
Inbound is saturated. Our data-driven outbound campaigns get our customers meeting with ideal decision makers for a fraction of the cost.
Always-On Pipeline
Around-the-clock automation ensures lead generation continues even when your team is offline.
Always-On Pipeline
Around-the-clock automation ensures lead generation continues even when your team is offline.
Always-On Pipeline
Around-the-clock automation ensures lead generation continues even when your team is offline.
Case Studies
Case Studies
The Powerplay Difference
How Outbound Engine drives dynamic growth for our clients.
Powerplay supercharged Barrett Medical’s sales pipeline — and did it in just 30 days
Barrett Medical, a pioneer in robotic rehabilitation, needed a smarter way to reach therapists and care providers across the U.S. With limited bandwidth, they turned to Powerplay’s GTM platform to automate targeting, streamline engagement, and drive product interest — fast.
Impact :
4x Increase in Sales Opportunities
47% Email Open Rate
Over 110 hours of SDR time reclaimed monthly
Automated 70% of cold outreach tasks
How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days
PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.
Impact :
3x More Demos Booked
42% Open Rate on Campaigns
100+ Hours Saved per Month
80% Reduction in Manual Prospecting
Intelligent pipeline automation unlocked 60% more placements for Crew Connectors
Crew Connectors, a Los Angeles-based recruiting agency, was spending too much time chasing leads instead of closing deals. By deploying Powerplay’s autonomous GTM engine, they streamlined client acquisition, connected with more hiring teams, and freed up bandwidth to focus on high-value matchmaking.
Impact :
60% Growth in Qualified Client Pipeline
90+ Hours Saved per Month on Outreach Tasks
4x Faster Time-to-Conversation with Decision-Makers
38% Lift in Positive Reply Rates from Targeted Campaigns
Powerplay supercharged Barrett Medical’s sales pipeline — and did it in just 30 days
Barrett Medical, a pioneer in robotic rehabilitation, needed a smarter way to reach therapists and care providers across the U.S. With limited bandwidth, they turned to Powerplay’s GTM platform to automate targeting, streamline engagement, and drive product interest — fast.
Impact :
4x Increase in Sales Opportunities
47% Email Open Rate
Over 110 hours of SDR time reclaimed monthly
Automated 70% of cold outreach tasks
How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days
PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.
Impact :
3x More Demos Booked
42% Open Rate on Campaigns
100+ Hours Saved per Month
80% Reduction in Manual Prospecting
Intelligent pipeline automation unlocked 60% more placements for Crew Connectors
Crew Connectors, a Los Angeles-based recruiting agency, was spending too much time chasing leads instead of closing deals. By deploying Powerplay’s autonomous GTM engine, they streamlined client acquisition, connected with more hiring teams, and freed up bandwidth to focus on high-value matchmaking.
Impact :
60% Growth in Qualified Client Pipeline
90+ Hours Saved per Month on Outreach Tasks
4x Faster Time-to-Conversation with Decision-Makers
38% Lift in Positive Reply Rates from Targeted Campaigns
Powerplay supercharged Barrett Medical’s sales pipeline — and did it in just 30 days
Barrett Medical, a pioneer in robotic rehabilitation, needed a smarter way to reach therapists and care providers across the U.S. With limited bandwidth, they turned to Powerplay’s GTM platform to automate targeting, streamline engagement, and drive product interest — fast.
Impact :
4x Increase in Sales Opportunities
47% Email Open Rate
Over 110 hours of SDR time reclaimed monthly
Automated 70% of cold outreach tasks
How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days
PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.
Impact :
3x More Demos Booked
42% Open Rate on Campaigns
100+ Hours Saved per Month
80% Reduction in Manual Prospecting
Intelligent pipeline automation unlocked 60% more placements for Crew Connectors
Crew Connectors, a Los Angeles-based recruiting agency, was spending too much time chasing leads instead of closing deals. By deploying Powerplay’s autonomous GTM engine, they streamlined client acquisition, connected with more hiring teams, and freed up bandwidth to focus on high-value matchmaking.
Impact :
60% Growth in Qualified Client Pipeline
90+ Hours Saved per Month on Outreach Tasks
4x Faster Time-to-Conversation with Decision-Makers
38% Lift in Positive Reply Rates from Targeted Campaigns
Powerplay supercharged Barrett Medical’s sales pipeline — and did it in just 30 days
Barrett Medical, a pioneer in robotic rehabilitation, needed a smarter way to reach therapists and care providers across the U.S. With limited bandwidth, they turned to Powerplay’s GTM platform to automate targeting, streamline engagement, and drive product interest — fast.
Impact :
4x Increase in Sales Opportunities
47% Email Open Rate
Over 110 hours of SDR time reclaimed monthly
Automated 70% of cold outreach tasks
How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days
PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.
Impact :
3x More Demos Booked
42% Open Rate on Campaigns
100+ Hours Saved per Month
80% Reduction in Manual Prospecting
Intelligent pipeline automation unlocked 60% more placements for Crew Connectors
Crew Connectors, a Los Angeles-based recruiting agency, was spending too much time chasing leads instead of closing deals. By deploying Powerplay’s autonomous GTM engine, they streamlined client acquisition, connected with more hiring teams, and freed up bandwidth to focus on high-value matchmaking.
Impact :
60% Growth in Qualified Client Pipeline
90+ Hours Saved per Month on Outreach Tasks
4x Faster Time-to-Conversation with Decision-Makers
38% Lift in Positive Reply Rates from Targeted Campaigns
DRAG TO EXPLORE
DRAG TO EXPLORE
How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days
PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.
Impact :
3x More Demos Booked
42% Open Rate on Campaigns
100+ Hours Saved per Month
80% Reduction in Manual Prospecting
How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days
PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.
Impact :
3x More Demos Booked
42% Open Rate on Campaigns
100+ Hours Saved per Month
80% Reduction in Manual Prospecting
Pricing
Pricing
Pricing that scales with you
Choose the outbound growth model that fits your team.
*Minimum 3-month commitment. No setup fees.*
Outbound Starter
$3,500/month
For early-stage teams spinning up an always-on pipeline that generates qualified meetings.
What's Included:
Up to 500 enriched leads/month
2-4 multi-touch, multi-channel outbound campaigns/mo
Ideal customer profile + persona playbook
Custom, personalized messaging at scale
Performance dashboard + monthly insights
Outbound Engine
Popular
$7,500/month
Full-stack outbound to grow pipeline without growing headcount.
What's Included:
Up to 1,000 enriched, personalized leads per month
4-6 multi-touch, multi-channel outbound campaigns/mo
Advanced ICP + persona map with highly specificity ICPs
Comprehensive narrative + positioning workshop
Real-time reply scoring, CTA refinement & variant testing
Sales enablement assets
SDR support, reply routing, & qualification SOP
Real-time dashboard + biweekly review
Outbound Max
$11,500/month
Outbound as a strategic growth channel for aggressively scaling startups.
What's Included:
Everything included in Outbound Engine
Up to 3,000 enriched, personalized leads per month
6-8+ multi-touch, multi-channel outbound campaigns/mo
Founder-led Linked content plan/execution
Biweekly strategy syncs + full reporting
Multi-channel content distribution plan
*Minimum 3-month commitment. No setup fees.*
Outbound Starter
$3,500/month
For early-stage teams spinning up an always-on pipeline that generates qualified meetings.
What's Included:
Up to 500 enriched leads/month
2-4 multi-touch, multi-channel outbound campaigns/mo
Ideal customer profile + persona playbook
Custom, personalized messaging at scale
Performance dashboard + monthly insights
Outbound Engine
Popular
$7,500/month
Full-stack outbound to grow pipeline without growing headcount.
What's Included:
Up to 1,000 enriched, personalized leads per month
4-6 multi-touch, multi-channel outbound campaigns/mo
Advanced ICP + persona map with highly specificity ICPs
Comprehensive narrative + positioning workshop
Real-time reply scoring, CTA refinement & variant testing
Sales enablement assets
SDR support, reply routing, & qualification SOP
Real-time dashboard + biweekly review
Outbound Max
$11,500/month
Outbound as a strategic growth channel for aggressively scaling startups.
What's Included:
Everything included in Outbound Engine
Up to 3,000 enriched, personalized leads per month
6-8+ multi-touch, multi-channel outbound campaigns/mo
Founder-led Linked content plan/execution
Biweekly strategy syncs + full reporting
Multi-channel content distribution plan
*Minimum 3-month commitment. No setup fees.*
Outbound Starter
$3,500/month
For early-stage teams spinning up an always-on pipeline that generates qualified meetings.
What's Included:
Up to 500 enriched leads/month
2-4 multi-touch, multi-channel outbound campaigns/mo
Ideal customer profile + persona playbook
Custom, personalized messaging at scale
Performance dashboard + monthly insights
Outbound Engine
Popular
$7,500/month
Full-stack outbound to grow pipeline without growing headcount.
What's Included:
Up to 1,000 enriched, personalized leads per month
4-6 multi-touch, multi-channel outbound campaigns/mo
Advanced ICP + persona map with highly specificity ICPs
Comprehensive narrative + positioning workshop
Real-time reply scoring, CTA refinement & variant testing
Sales enablement assets
SDR support, reply routing, & qualification SOP
Real-time dashboard + biweekly review
Outbound Max
$11,500/month
Outbound as a strategic growth channel for aggressively scaling startups.
What's Included:
Everything included in Outbound Engine
Up to 3,000 enriched, personalized leads per month
6-8+ multi-touch, multi-channel outbound campaigns/mo
Founder-led Linked content plan/execution
Biweekly strategy syncs + full reporting
Multi-channel content distribution plan
Testimonials
Testimonials
Why customers love Powerplay
Real results from our growth-stage customers.
"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."
Allen Finn
Founder, Collab
"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."
Allen Finn
Founder, Collab
We’d tested other outbound services, but nothing came close to the precision and scale of this system. Within 60 days, our pipeline tripled, with meetings that actually converted. Easily the best growth investment we’ve made.
Lauren Nagel
CEO, FindKeep.Love
We’d tested other outbound services, but nothing came close to the precision and scale of this system. Within 60 days, our pipeline tripled, with meetings that actually converted. Easily the best growth investment we’ve made.
Lauren Nagel
CEO, FindKeep.Love
The GTM strategy and automation behind this service are next level. Not only did they get us in front of our dream accounts, they helped us land deals we thought were years away.
Bill Townsend
CEO, Barrett Medical
The GTM strategy and automation behind this service are next level. Not only did they get us in front of our dream accounts, they helped us land deals we thought were years away.
Bill Townsend
CEO, Barrett Medical
From segmentation to scripting to campaign ops, it was all handled. The level of insight and optimization they bring makes it feel like we have an elite GTM team running quietly in the background.
Eric Norman
Marketing Director, PlenOptika
From segmentation to scripting to campaign ops, it was all handled. The level of insight and optimization they bring makes it feel like we have an elite GTM team running quietly in the background.
Eric Norman
Marketing Director, PlenOptika
FAQs
FAQs
Questions we typically get about Outbound Engine
Answers to some of our most common quandries. If you don’t see your question here, feel free to contact us.
What kind of businesses does Powerplay work with?
What kind of results can I expect?
Why not just hire an SDR?
What integrations does Powerplay support?
How long does it take to get results?
How does Powerplay generate leads?
What kind of businesses does Powerplay work with?
What kind of results can I expect?
Why not just hire an SDR?
What integrations does Powerplay support?
How long does it take to get results?
How does Powerplay generate leads?
Power up your pipeline
Book a call today to unlock true ROI at scale