Outbound Engine

The new gold standard in pipeline generation

AI-driven outreach that generates qualified sales opportunities for a fraction of the cost of an in-house SDR.

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How It Works

Power up your go-to-market pipeline

Outbound Engine is redefining how startups scale. Like adding a dedicated SDR to your team, but at a fraction of the cost, Powerplay fills your calendar with qualified sales opportunities. All you have to do is close.

Step 1: ICP Development

Unlock your ideal customer

Use enriched signals to build robust, highly-detailed lists of ideal decision-makers at your dream accounts.

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

Step 2: Positioning

Communicate your unique value

Build the messaging infrastructure that powers your entire outbound motion, from to pricing and positioning, to key messaging and value props.

Product Positioning Frameworks

What urgent, expensive, or emotionally resonant problem are we solving? Why is this different or better than what they’re currently doing?

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Add document

Analyze

Generate Image

research

Product Positioning Frameworks

What urgent, expensive, or emotionally resonant problem are we solving? Why is this different or better than what they’re currently doing?

|

Add document

Analyze

Generate Image

research

Step 3: Capture Demand

Drive demand with a dynamic outbound engine

Deploy smart, multi-channel campaigns that create demand, capture it, and turn interest into warm meetings with decision-makers.

E-mail Sending..

LinkedIn

IT services

Founders

Draft

Schedule

Sent

E-mail Sending..

LinkedIn

IT services

Founders

Draft

Schedule

Sent

Step 4: Scale Up

Automate, then convert your lead flow

We continuously iterate to fill your pipeline with qualified sales opportunities so you can finally scale the way you want to.

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

  • Sergei,


    Blown away by Banzai’s projected 152% revenue increase to $44m post act-on acquisition… crazy impressive.


    Integrating new platforms can make lead qualification tricky, but Powerplay actually helps similar companies boost lead quality by 69% (and outbound revenue by 167%).


    Open to connect?


LinkedIn Personalization

Unlock the true power of LinkedIn

Outbound Engine dynamically matches your website visitors with LinkedIn profiles, and sends them a highly personalized sequence once they're active on LinkedIn.

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Benefits

We drive value for startups

A few of the ways our outbound engine drives results for our customers.

10% Reply Rate on LinkedIn

Our AI-driven outreach system dynamically integrates profile activity, yielding our customers significantly higher response rates on LinkedIn.

10% Reply Rate on LinkedIn

Our AI-driven outreach system dynamically integrates profile activity, yielding our customers significantly higher response rates on LinkedIn.

10% Reply Rate on LinkedIn

Our AI-driven outreach system dynamically integrates profile activity, yielding our customers significantly higher response rates on LinkedIn.

87% Increase in Pipeline

Our customers not only save countless hours on manual prospecting, but see significant upticks in latent revenue.

87% Increase in Pipeline

Our customers not only save countless hours on manual prospecting, but see significant upticks in latent revenue.

87% Increase in Pipeline

Our customers not only save countless hours on manual prospecting, but see significant upticks in latent revenue.

44% Reduction in CAC

Our intelligent outbound campaigns generate qualified meetings more affordably than inbound, and for a fraction of the cost of an SDR.

44% Reduction in CAC

Our intelligent outbound campaigns generate qualified meetings more affordably than inbound, and for a fraction of the cost of an SDR.

Case Studies

The Powerplay Difference

How Outbound Engine drives dynamic growth for our clients.

DRAG TO EXPLORE

DRAG TO EXPLORE

Intelligent pipeline automation unlocked 60% more placements for Crew Connectors

Crew Connectors, a Los Angeles-based recruiting agency, was spending too much time chasing leads instead of closing deals. By deploying Powerplay’s autonomous GTM engine, they streamlined client acquisition, connected with more hiring teams, and freed up bandwidth to focus on high-value matchmaking.

Impact :

60% Growth in Qualified Client Pipeline

90+ Hours Saved per Month on Outreach Tasks

4x Faster Time-to-Conversation with Decision-Makers

38% Lift in Positive Reply Rates from Targeted Campaigns

Pricing

Pricing that scales with you

Choose the outbound growth model that fits your team.

*Minimum 3-month commitment. No setup fees.*

Outbound Starter

custom pricing

For early-stage teams spinning up an always-on pipeline.

Get Started

Get Started

What's Included:

1,000 enriched leads/month

10-20 qualified sales opportunities

2-4 multi-touch, multi-channel outbound campaigns/mo

Ideal customer profile + persona playbook

Custom, personalized messaging at scale

Performance dashboard + monthly insights

Outbound Engine

Popular

custom pricing

Full-stack outbound to grow pipeline without growing headcount.

Get Started

Get Started

What's Included:

2,000 enriched, personalized leads per month

20-40 qualified sales opportunities

4-6 multi-touch, multi-channel outbound campaigns/mo

Advanced ICP + persona map with high specificity ICPs

Comprehensive narrative + positioning workshop

Real-time reply scoring, CTA refinement & variant testing

Real-time dashboard + biweekly review

Outbound Max

custom pricing

Outbound as a strategic growth channel for aggressively scaling startups.

Get Started

Get Started

What's Included:

Everything included in Outbound Engine

Up to 3,000 enriched, personalized leads per month

30-60 qualified sales opportunities

6-8+ multi-touch, multi-channel outbound campaigns/mo

Founder-led Linked content plan/execution

Biweekly strategy syncs + full reporting

Multi-channel content distribution plan

*Minimum 3-month commitment. No setup fees.*

Outbound Starter

custom pricing

For early-stage teams spinning up an always-on pipeline.

Get Started

Get Started

What's Included:

1,000 enriched leads/month

10-20 qualified sales opportunities

2-4 multi-touch, multi-channel outbound campaigns/mo

Ideal customer profile + persona playbook

Custom, personalized messaging at scale

Performance dashboard + monthly insights

Outbound Engine

Popular

custom pricing

Full-stack outbound to grow pipeline without growing headcount.

Get Started

Get Started

What's Included:

2,000 enriched, personalized leads per month

20-40 qualified sales opportunities

4-6 multi-touch, multi-channel outbound campaigns/mo

Advanced ICP + persona map with high specificity ICPs

Comprehensive narrative + positioning workshop

Real-time reply scoring, CTA refinement & variant testing

Real-time dashboard + biweekly review

Outbound Max

custom pricing

Outbound as a strategic growth channel for aggressively scaling startups.

Get Started

Get Started

What's Included:

Everything included in Outbound Engine

Up to 3,000 enriched, personalized leads per month

30-60 qualified sales opportunities

6-8+ multi-touch, multi-channel outbound campaigns/mo

Founder-led Linked content plan/execution

Biweekly strategy syncs + full reporting

Multi-channel content distribution plan

*Minimum 3-month commitment. No setup fees.*

Outbound Starter

custom pricing

For early-stage teams spinning up an always-on pipeline.

Get Started

Get Started

What's Included:

1,000 enriched leads/month

8-16 qualified sales opportunities

2-4 multi-touch, multi-channel outbound campaigns/mo

Ideal customer profile + persona playbook

Custom, personalized messaging at scale

Performance dashboard + monthly insights

Outbound Engine

Popular

custom pricing

Full-stack outbound to grow pipeline without growing headcount.

Get Started

Get Started

What's Included:

2,000 enriched, personalized leads per month

20-40 qualified sales opportunities

4-6 multi-touch, multi-channel outbound campaigns/mo

Advanced ICP + persona map with high specificity ICPs

Comprehensive narrative + positioning workshop

Real-time reply scoring, CTA refinement & variant testing

Real-time dashboard + biweekly review

Outbound Max

custom pricing

Outbound as a strategic growth channel for aggressively scaling startups.

Get Started

Get Started

What's Included:

Everything included in Outbound Engine

Up to 3,000 enriched, personalized leads per month

30-60 qualified sales opportunities

6-8+ multi-touch, multi-channel outbound campaigns/mo

Founder-led Linked content plan/execution

Biweekly strategy syncs + full reporting

Multi-channel content distribution plan

Testimonials

Why customers love Powerplay

Real results from our growth-stage customers.

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."

Mahdi Hosseini

Founder, Crew Connectors

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."

Mahdi Hosseini

Founder, Crew Connectors

We’d been struggling to show proof in a way that actually motivated prospects. Powerplay's case studies solved that. We use them in outbound, on demos, and with investors. We've seen an impact on conversation rates across the board.

Luc Purdy

Head of Marketing, Inunity

We’d been struggling to show proof in a way that actually motivated prospects. Powerplay's case studies solved that. We use them in outbound, on demos, and with investors. We've seen an impact on conversation rates across the board.

Luc Purdy

Head of Marketing, Inunity

FAQs

Questions we typically get about Outbound Engine

Answers to some of our most common quandries. If you don’t see your question here, feel free to contact us.

What kind of businesses does Powerplay work with?

What kind of results can I expect?

Why not just hire an SDR?

What integrations does Powerplay support?

How long does it take to get results?

How does Powerplay generate leads?

What kind of businesses does Powerplay work with?

What kind of results can I expect?

Why not just hire an SDR?

What integrations does Powerplay support?

How long does it take to get results?

How does Powerplay generate leads?

Power up your pipeline

Book a call today to unlock true ROI at scale

Unlock Growth

Unlock Growth