Impact Narrative
Impact Narrative
Turn customer wins into your biggest GTM weapon
Impact Narrative turns your biggest wins into strategic case studies. Generate more meetings, and close more deals with proof points that sell.
How It Works
How It Works
Prove your product. Win the market.
Impact Narrative transforms customer outcomes into strategic case studies that build trust, validate your product, and close the gap between interest and action.
Step 1: Strategic Alignment
Find the stories that create market gravity
Powerplay surfaces your most impactful customer wins, aligned to ICPs, use cases, verticals, and common pain points. This ensures we’re not just capturing results, but telling the stories that move markets.
Cycle
Strategic Alignment Checklist
Surface ICP-aligned wins
Status: Complete
Use case + objection mapping
Status: Complete
Metric & signal extraction
Status: Complete
Stakeholder interview & insights
Status: In Progress
Begin narrative framework
Status: In Progress
Cycle
Strategic Alignment Checklist
Surface ICP-aligned wins
Status: Complete
Use case + objection mapping
Status: Complete
Metric & signal extraction
Status: Complete
Stakeholder interview & insights
Status: In Progress
Begin narrative framework
Status: In Progress
Step 2: Narrative Engineering
Craft critical, value-driven narratives
Our writers distill complex value props into clear, credible outcomes that speak your buyer’s language and reinforce your differentiation.
- NovaFlow, a fast-moving AI infrastructure startup, was scaling fast. But its product feedback loop wasn’t.With users dropping insight across email, Gong calls, and Notion docs, the product team was buried in context-switching. PMs were overwhelmed, and engineers lacked clarity on why features mattered. NovaFlow needed a system that tied customer feedback directly to product velocity.That's where Cycle came in.
- NovaFlow, a fast-moving AI infrastructure startup, was scaling fast. But its product feedback loop wasn’t.With users dropping insight across email, Gong calls, and Notion docs, the product team was buried in context-switching. PMs were overwhelmed, and engineers lacked clarity on why features mattered. NovaFlow needed a system that tied customer feedback directly to product velocity.That's where Cycle came in.
Step 3: GTM Integration
Deploy proof across every revenue touchpoint
We package your story into outbound snippets, social copy, sales decks, landing page modules, and investor-friendly formats so your team can use it where it counts.
Impact Narrative
Channel
Impact Narrative
Channel
Step 4: Flywheel
Build a library of trust that scales with you
As you win more deals, expand to new ICPs, and launch more products, we evolve your narrative framework to ensure you're always telling the right story at the right time, and that you always have the social proof to accelerate your GTM motion.
How Cycle Reduced Churn by 41% for TrailFX
Cycle helped a lean CS team surface critical signals before they became lost accounts.
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How Cycle Reduced Churn by 41% for TrailFX
Cycle helped a lean CS team surface critical signals before they became lost accounts.
Add internal link
Analyze
Generate Image
research
Step 1: Strategic Alignment
Find the stories that create market gravity
Powerplay surfaces your most impactful customer wins, aligned to ICPs, use cases, verticals, and common pain points.
Cycle
Strategic Alignment Checklist
Surface ICP-aligned wins
Status: Complete
Use case + objection mapping
Status: Complete
Metric & signal extraction
Status: Complete
Stakeholder interview & insights
Status: In Progress
Begin narrative framework
Status: In Progress
Step 2: Narrative Engineering
Craft critical, value-driven narratives
Our writers distill complex value props into clear, credible outcomes that speak your buyer’s language and reinforce your differentiation.
- NovaFlow, a fast-moving AI infrastructure startup, was scaling fast. But its product feedback loop wasn’t.With users dropping insight across email, Gong calls, and Notion docs, the product team was buried in context-switching. PMs were overwhelmed, and engineers lacked clarity on why features mattered. NovaFlow needed a system that tied customer feedback directly to product velocity.That's where Cycle came in.
Step 3: GTM Integration
Deploy proof across every revenue touchpoint
We package your story into outbound snippets, social copy, sales decks, landing page modules, and investor-friendly formats so your team can use it where it counts.
Impact Narrative
Channel
Step 4: Flywheel
Build a library of trust that scales with you
As you expand to new ICPs and launch more products, we evolve your narrative framework to ensure that you always have the social proof to accelerate your GTM motion.
How Cycle Reduced Churn by 41% for TrailFX
Cycle helped a lean CS team surface critical signals before they became lost accounts.
Add internal link
Analyze
Generate Image
research
Benefits
Benefits
Convert prospects to customers with proof that sells
A few of the ways Impact Narrative improves performance for our customers.
37% Increase in Close Rate
Powerplay customers see, on average, a 37% increase in close rate when citing case studies on or after discovery calls.
37% Increase in Close Rate
Powerplay customers see, on average, a 37% increase in close rate when citing case studies on or after discovery calls.
37% Increase in Close Rate
Powerplay customers see, on average, a 37% increase in close rate when citing case studies on or after discovery calls.
42% Lift in Conversion Rate
Our customers see 42% higher conversion rates when incorporating case studies into their TOFU lead gen strategy and nurture campaigns.
42% Lift in Conversion Rate
Our customers see 42% higher conversion rates when incorporating case studies into their TOFU lead gen strategy and nurture campaigns.
42% Lift in Conversion Rate
Our customers see 42% higher conversion rates when incorporating case studies into their TOFU lead gen strategy and nurture campaigns.
Investor & Partner Alignment
Impact narratives double as growth validation for investor updates, board decks, and partner outreach.
Investor & Partner Alignment
Impact narratives double as growth validation for investor updates, board decks, and partner outreach.
Investor & Partner Alignment
Impact narratives double as growth validation for investor updates, board decks, and partner outreach.
Case Studies
Case Studies
Case Studies
The Powerplay Difference
Discover how Impact Narrative drives dynamic growth for our customers.
Impact Narrative fueled rapid deal expansion for Textline
Textline, an SMS messaging platform service mid-market and enterprise customers, had built a sticky product, but their sales team needed more than features to build credibility. Powerplay built Textline a portfolio of conversion-optimized stories aligned to ICP verticals, pain points, and buyer journeys. Textline started selling with proof. And it showed up in the numbers.
Impact :
62% Increase in Close Rate
28% Faster Time-to-Close for mid-market and enterprise
Fully Integrated Across the Funnel in 60 days
8 Out of 10 AEs reported using case studies in deals
Impact Narrative fueled rapid deal expansion for Textline
Textline, an SMS messaging platform service mid-market and enterprise customers, had built a sticky product, but their sales team needed more than features to build credibility. Powerplay built Textline a portfolio of conversion-optimized stories aligned to ICP verticals, pain points, and buyer journeys. Textline started selling with proof. And it showed up in the numbers.
Impact :
62% Increase in Close Rate
28% Faster Time-to-Close for mid-market and enterprise
Fully Integrated Across the Funnel in 60 days
8 Out of 10 AEs reported using case studies in deals
Impact Narrative fueled rapid deal expansion for Textline
Textline, an SMS messaging platform service mid-market and enterprise customers, had built a sticky product, but their sales team needed more than features to build credibility. Powerplay built Textline a portfolio of conversion-optimized stories aligned to ICP verticals, pain points, and buyer journeys. Textline started selling with proof. And it showed up in the numbers.
Impact :
62% Increase in Close Rate
28% Faster Time-to-Close for mid-market and enterprise
Fully Integrated Across the Funnel in 60 days
8 Out of 10 AEs reported using case studies in deals
Impact Narrative fueled rapid deal expansion for Textline
Textline, an SMS messaging platform service mid-market and enterprise customers, had built a sticky product, but their sales team needed more than features to build credibility. Powerplay built Textline a portfolio of conversion-optimized stories aligned to ICP verticals, pain points, and buyer journeys. Textline started selling with proof. And it showed up in the numbers.
Impact :
62% Increase in Close Rate
28% Faster Time-to-Close for mid-market and enterprise
Fully Integrated Across the Funnel in 60 days
8 Out of 10 AEs reported using case studies in deals
DRAG TO EXPLORE
DRAG TO EXPLORE
Impact Narrative fueled rapid deal expansion for Textline
Textline, an SMS messaging platform service mid-market and enterprise customers, had built a sticky product, but their sales team needed more than features to build credibility. Powerplay built Textline a portfolio of conversion-optimized stories aligned to ICP verticals, pain points, and buyer journeys. Textline started selling with proof. And it showed up in the numbers.
Impact :
62% Increase in Close Rate
28% Faster Time-to-Close for mid-market and enterprise
Fully Integrated Across the Funnel in 60 days
8 Out of 10 AEs reported using case studies in deals
Impact Narrative fueled rapid deal expansion for Textline
Textline, an SMS messaging platform service mid-market and enterprise customers, had built a sticky product, but their sales team needed more than features to build credibility. Powerplay built Textline a portfolio of conversion-optimized stories aligned to ICP verticals, pain points, and buyer journeys. Textline started selling with proof. And it showed up in the numbers.
Impact :
62% Increase in Close Rate
28% Faster Time-to-Close for mid-market and enterprise
Fully Integrated Across the Funnel in 60 days
8 Out of 10 AEs reported using case studies in deals
Pricing
Pricing
Pricing
Pricing that scales with you
Strategic social proof, priced to scale with your GTM motion.
*Minimum 3-month commitment. No setup fees.*
Narrative Starter
custom pricing
A streamlined package for startups creating their first set of proof assets.
What's Included:
1 long-form case study/month (interview + asset)
Customer interview, transcription, and narrative scripting
Sales-optimized design (PDF + web layout)
Quote pullouts, stat graphics, and social-ready blurbs
Narrative
Popular
custom pricing
Full GTM case study system for sales, marketing, and investor assets.
What's Included:
2 custom case studies/month
Full narrative workshop + story arc per customer type
Comprehensive narrative + positioning workshop
Internal sales enablement brief
Monthly performance review + usage feedback
Narrative Max
custom pricing
For fast-scaling startups making customer proof a weapon across all touchpoints.
What's Included:
Everything included in Narrative
4 advanced case studies/month
Founder POV add-on (ghostwritten partner narrative)
Layered proof asset kit (by persona, industry, use case)
Biweekly usage audits + GTM asset performance insights
*Minimum 3-month commitment. No setup fees.*
Narrative Starter
custom pricing
A streamlined package for startups creating their first set of proof assets.
What's Included:
1 long-form case study/month (interview + asset)
Customer interview, transcription, and narrative scripting
Sales-optimized design (PDF + web layout)
Quote pullouts, stat graphics, and social-ready blurbs
Distribution support (blog, email, LinkedIn, deck embed)
Narrative
Popular
custom pricing
Full GTM case study system for sales, marketing, and investor assets.
What's Included:
2 custom case studies/month
Full narrative workshop + story arc per customer type
Vertical-specific variations for sales segmentation
Social copy kit (LinkedIn, X, email) for each story
Internal sales enablement brief
Monthly performance review + usage feedback
Narrative Max
custom pricing
For fast-scaling startups making customer proof a weapon across all touchpoints.
What's Included:
Everything included in Narrative
4 advanced case studies/month
Founder POV add-on (ghostwritten partner narrative)
CRM integration & sales stage mapping
Layered proof asset kit (by persona, industry, use case)
Biweekly usage audits + GTM asset performance insights
*Minimum 3-month commitment. No setup fees.*
Narrative Starter
custom pricing
A streamlined package for startups creating their first set of proof assets.
What's Included:
1 long-form case study/month (interview + asset)
Customer interview, transcription, and narrative scripting
Sales-optimized design (PDF + web layout)
Quote pullouts, stat graphics, and social-ready blurbs
Distribution support (blog, email, LinkedIn, deck embed)
Narrative
Popular
custom pricing
Full GTM case study system for sales, marketing, and investor assets.
What's Included:
2 custom case studies/month
Full narrative workshop + story arc per customer type
Vertical-specific variations for sales segmentation
Social copy kit (LinkedIn, X, email) for each story
Internal sales enablement brief
Monthly performance review + usage feedback
Narrative Max
custom pricing
For fast-scaling startups making customer proof a weapon across all touchpoints.
What's Included:
Everything included in Narrative
4 advanced case studies/month
Founder POV add-on (ghostwritten partner narrative)
CRM integration & sales stage mapping
Layered proof asset kit (by persona, industry, use case)
Biweekly usage audits + GTM asset performance insights
Testimonials
Testimonials
Testimonials
Why customers love Powerplay
Results from our growth-stage customers.
"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."
Mahdi Hosseini
Founder, Crew Connectors
"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."
Mahdi Hosseini
Founder, Crew Connectors
"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."
Mahdi Hosseini
Founder, Crew Connectors
We’d been struggling to show proof in a way that actually motivated prospects. Powerplay's case studies solved that. We use them in outbound, on demos, and with investors. We've seen an impact on conversation rates across the board.
Luc Purdy
Head of Marketing, Inunity
We’d been struggling to show proof in a way that actually motivated prospects. Powerplay's case studies solved that. We use them in outbound, on demos, and with investors. We've seen an impact on conversation rates across the board.
Luc Purdy
Head of Marketing, Inunity
We’d been struggling to show proof in a way that actually motivated prospects. Powerplay's case studies solved that. We use them in outbound, on demos, and with investors. We've seen an impact on conversation rates across the board.
Luc Purdy
Head of Marketing, Inunity
FAQs
FAQs
FAQs
Questions we typically get about Impact Narrative
Answers to some of our most common quandries. If you don’t see your question here, feel free to contact us.
What exactly is Impact Narrative?
How is this different from a typical case study?
Who handles the customer interviews?
How are these used by sales and marketing?
What’s included in each engagement?
What kind of results can we expect, and how long until we see ROI?
What exactly is Impact Narrative?
How is this different from a typical case study?
Who handles the customer interviews?
How are these used by sales and marketing?
What’s included in each engagement?
What kind of results can we expect, and how long until we see ROI?
What exactly is Impact Narrative?
How is this different from a typical case study?
Who handles the customer interviews?
How are these used by sales and marketing?
What’s included in each engagement?
What kind of results can we expect, and how long until we see ROI?
Power up your pipeline
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