Inbound Engine

Inbound Engine

Own your category with content that converts

High-performance inbound content, engineered for category challengers. Inbound Engine builds brand, drives qualified traffic, and fuels the top of your funnel with content that educates, ranks, and converts.

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How It Works

How It Works

Inbound, engineered for GTM performance

Inbound Engine is your unfair advantage in the race to own your category.
Get a strategic, search-optimized content program that attracts the right buyers, earns trust at scale, and feeds your pipeline with demand you didn’t have to chase.

Inbound Engine is your unfair advantage in the race to own your category. Get a strategic, search-optimized content program that attracts the right buyers, earns trust at scale, and feeds your pipeline with demand you didn’t have to chase.

Step 1

Ideal customer keyword mapping

We start with a deep search intent analysis, mapping high-value keywords to buyer stages, pain points, and product moments. This creates a roadmap of content opportunities built to attract the right traffic and drive action.

TOFU

ICP Keyword Map

  • "What is developer experience"

    ICP: VP Product, Series A SaaS

  • "How to reduce dev friction"

    ICP: Head of Engineering

  • "Product velocity strategies"

    ICP: Product Managers

  • "Notion vs. linear vs. cycle"

    ICP: VP of Product

  • “Async product rituals”

    ICP: Product Managers

TOFU

ICP Keyword Map

  • "What is developer experience"

    ICP: VP Product, Series A SaaS

  • "How to reduce dev friction"

    ICP: Head of Engineering

  • "Product velocity strategies"

    ICP: Product Managers

  • "Notion vs. linear vs. cycle"

    ICP: VP of Product

  • “Async product rituals”

    ICP: Product Managers

Step 2

Deploy smart GTM content

We launch high-impact assets that anchor your GTM strategy. Each piece is built to educate, differentiate, and equip your buyers with the insight they need to trust you and take action. From how-to's to product explainers, we write with precision, speed, and founder-level clarity.

Speed Without Burnout: How to
Build A Faster Product Org

Shipping fast has become a default expectation for modern product teams. Especially in startups where every sprint feels tied to revenue…

|

Add internal link

Analyze

Generate Image

research

Speed Without Burnout: How to
Build A Faster Product Org

Shipping fast has become a default expectation for modern product teams. Especially in startups where every sprint feels tied to revenue…

|

Add internal link

Analyze

Generate Image

research

Step 3

Amplify cross-channel distribution

We design every asset to be modular across owned and earned channels. From LinkedIn posts, to newsletter blurbs, email drips, partner co-marketing, and internal sales collateral—Powerplay gives your content reach without multiplying effort.

Deploying Content…

Website

LinkedIn

Newsletter

Draft

Schedule

Sent

Deploying Content…

Website

LinkedIn

Newsletter

Draft

Schedule

Sent

Step 4

Analyze, automate and compound

We analyze traffic growth, keyword lift, engagement patterns, and page rank. We surface what’s working by funnel stage, persona, and format. Then we use that data to compound and automate your top-of-funnel growth.


Analyzing performance…

Rank tracking

Traffic data

Upper funnel leads

Conversion Rate

Meetings booked

Analyzing performance…

Rank tracking

Traffic data

Upper funnel leads

Conversion Rate

Meetings booked

Step 1

Ideal customer keyword mapping

We start with a deep search intent analysis, mapping high-value keywords to buyer stages, pain points, and product moments. This creates a roadmap of content opportunities built to attract the right traffic and drive action.

TOFU

ICP Keyword Map

  • "What is developer experience"

    ICP: VP Product, Series A SaaS

  • "How to reduce dev friction"

    ICP: Head of Engineering

  • "Product velocity strategies"

    ICP: Product Managers

  • "Notion vs. linear vs. cycle"

    ICP: VP of Product

  • “Async product rituals”

    ICP: Product Managers

Step 2

Deploy smart GTM content

We launch high-impact assets that anchor your GTM strategy. Each piece is built to educate, differentiate, and equip your buyers with the insight they need to trust you and take action. From how-to's to product explainers, we write with precision, speed, and founder-level clarity.

Speed Without Burnout: How to
Build A Faster Product Org

Shipping fast has become a default expectation for modern product teams. Especially in startups where every sprint feels tied to revenue…

|

Add internal link

Analyze

Generate Image

research

Step 3

Amplify cross-channel distribution

We design every asset to be modular across owned and earned channels. From LinkedIn posts, to newsletter blurbs, email drips, partner co-marketing, and internal sales collateral—Powerplay gives your content reach without multiplying effort.

Deploying Content…

Website

LinkedIn

Newsletter

Draft

Schedule

Sent

Step 4

Analyze, automate and compound

We analyze traffic growth, keyword lift, engagement patterns, and page rank. We surface what’s working by funnel stage, persona, and format. Then we use that data to compound and automate your top-of-funnel growth.


Analyzing performance…

Rank tracking

Traffic data

Upper funnel leads

Conversion Rate

Meetings booked

Case Studies

Case Studies

The Powerplay Difference

How Inbound Engine drives dynamic growth for Powerplay customers.

DRAG TO EXPLORE

DRAG TO EXPLORE

How Inbound Engine tripled qualified traffic for Cycle in 120 days

Cycle, a Series A SaaS startup, needed to create inbound momentum without building an in-house content team. With no consistent publishing rhythm connected to their GTM motion, they weren’t showing up where their buyers were searching. With Inbound Engine, they achieved rapid traffic growth, higher-quality inbound leads, and true brand affinity in a competitive category.

Impact :

3.2x Increase in Qualified Organic Traffic in 120 Days

2.5x More Inbound Demo Requests from Search & Blog Content

28% Shorter Sales Cycle from Educated Prospects

4 Net-New Keywords Ranked on Page 1 for Competitive Queries

How Inbound Engine tripled qualified traffic for Cycle in 120 days

Cycle, a Series A SaaS startup, needed to create inbound momentum without building an in-house content team. With no consistent publishing rhythm connected to their GTM motion, they weren’t showing up where their buyers were searching. With Inbound Engine, they achieved rapid traffic growth, higher-quality inbound leads, and true brand affinity in a competitive category.

Impact :

3.2x Increase in Qualified Organic Traffic in 120 Days

2.5x More Inbound Demo Requests from Search & Blog Content

28% Shorter Sales Cycle from Educated Prospects

4 Net-New Keywords Ranked on Page 1 for Competitive Queries

Pricing

Pricing

Pricing that scales with you

Strategic inbound infrastructure, priced to scale with your GTM motion.

*Minimum 3-month commitment. No setup fees.*

Inbound Starter

$3,500/month

A lean, high-leverage starter package for teams spinning up their inbound motion and looking for early traction without hiring internally.

Get Started

Get Started

What's Included:

2 search-optimized, sales-aware pieces/month

Keyword & topic roadmap

Technical optimization (titles, meta tags, headers, internal links)

Performance dashboard + monthly insights

Basic distribution guide for blog-to-social/email repurposing

Inbound Engine

Popular

$7,500/month

A full-stack content system designed to generate demo-ready leads and reduce CAC with minimal lift from your team.

Get Started

Get Started

What's Included:

4 search-optimized, sales-aware blog posts/month

Buyer journey content map across TOFU/MOFU/BOFU

Done-for-you distribution support (social copy, newsletter blurbs, CMS uploads)

Competitive conquest strategy for high-intent terms

Performance reporting + monthly review

Inbound Max

$11,500/month

For aggressively scaling startups looking to leverage inbound as a highly-productive growth channel.

Get Started

Get Started

What's Included:

Everthing included in Inbound Engine

6-8 search-optimized, sales-aware blog posts/month

Integrated distribution map (organic + internal teams)

Biweekly strategy syncs + full reporting

Multi-keyword pillar content architecture

*Minimum 3-month commitment. No setup fees.*

Inbound Starter

$3,500/month

A lean, high-leverage starter package for teams spinning up their inbound motion and looking for early traction without hiring internally.

Get Started

Get Started

What's Included:

2 search-optimized, sales-aware pieces/month

Keyword & topic roadmap

Technical optimization (titles, meta tags, headers, internal links)

Performance dashboard + monthly insights

Basic distribution guide for blog-to-social/email repurposing

Inbound Engine

Popular

$7,500/month

A full-stack content system designed to generate demo-ready leads and reduce CAC with minimal lift from your team.

Get Started

Get Started

What's Included:

4 search-optimized, sales-aware blog posts/month

Buyer journey content map across TOFU/MOFU/BOFU

Done-for-you distribution support (social copy, newsletter blurbs, CMS uploads)

Competitive conquest strategy for high-intent terms

Performance reporting + monthly review

Inbound Max

$11,500/month

For aggressively scaling startups looking to leverage inbound as a highly-productive growth channel.

Get Started

Get Started

What's Included:

Everthing included in Inbound Engine

6-8 search-optimized, sales-aware blog posts/month

Integrated distribution map (organic + internal teams)

Biweekly strategy syncs + full reporting

Multi-keyword pillar content architecture

*Minimum 3-month commitment. No setup fees.*

Inbound Starter

$3,500/month

A lean, high-leverage starter package for teams spinning up their inbound motion and looking for early traction without hiring internally.

Get Started

Get Started

What's Included:

2 search-optimized, sales-aware pieces/month

Keyword & topic roadmap

Technical optimization (titles, meta tags, headers, internal links)

Performance dashboard + monthly insights

Basic distribution guide for blog-to-social/email repurposing

Inbound Engine

Popular

$7,500/month

A full-stack content system designed to generate demo-ready leads and reduce CAC with minimal lift from your team.

Get Started

Get Started

What's Included:

4 search-optimized, sales-aware blog posts/month

Buyer journey content map across TOFU/MOFU/BOFU

Done-for-you distribution support (social copy, newsletter blurbs, CMS uploads)

Competitive conquest strategy for high-intent terms

Performance reporting + monthly review

Inbound Max

$11,500/month

For aggressively scaling startups looking to leverage inbound as a highly-productive growth channel.

Get Started

Get Started

What's Included:

Everthing included in Inbound Engine

6-8 search-optimized, sales-aware blog posts/month

Integrated distribution map (organic + internal teams)

Biweekly strategy syncs + full reporting

Multi-keyword pillar content architecture

Testimonials

Testimonials

Why customers love Powerplay

Real results from our growth-stage customers.

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."

Allen Finn

Founder, Collab

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."

Allen Finn

Founder, Collab

We'd tried other inbound content services, including building our own team, but nothing came close to the results we got with Powerplay's Inbound Engine. Our top-of-funnel tripled within 90 days.

Lauren Nagel

CEO, FindKeep.Love

We'd tried other inbound content services, including building our own team, but nothing came close to the results we got with Powerplay's Inbound Engine. Our top-of-funnel tripled within 90 days.

Lauren Nagel

CEO, FindKeep.Love

The GTM strategy and automation behind this service are next level. Not only did they get us in front of our dream accounts, they helped us land deals we thought were years away.

Bill Townsend

CEO, Barrett Medical

The GTM strategy and automation behind this service are next level. Not only did they get us in front of our dream accounts, they helped us land deals we thought were years away.

Bill Townsend

CEO, Barrett Medical

We’d been struggling to show proof in a way that actually motivated prospects. Powerplay solved that instantly. Their case studies don’t just look good, they sell. We use them in outbound, nurture, on demos, and with investors. We've seen an impact on conversation rates across the board.

Eric Norman

Marketing Director, PlenOptika

We’d been struggling to show proof in a way that actually motivated prospects. Powerplay solved that instantly. Their case studies don’t just look good, they sell. We use them in outbound, nurture, on demos, and with investors. We've seen an impact on conversation rates across the board.

Eric Norman

Marketing Director, PlenOptika

FAQs

FAQs

Questions we typically get about Inbound Engine

Answers to some of our most common quandries. If you don’t see your question here, feel free to contact us.

What kind of businesses does Powerplay work with?

What kind of results can I expect with Inbound Engine?

How is this different from a typical content marketing agency?

Do you manage publishing and distribution too?

Can we customize the content to our voice or POV?

What if we already have a content or SEO person in-house?

What kind of businesses does Powerplay work with?

What kind of results can I expect with Inbound Engine?

How is this different from a typical content marketing agency?

Do you manage publishing and distribution too?

Can we customize the content to our voice or POV?

What if we already have a content or SEO person in-house?

Power up your pipeline

Book a call today to unlock true ROI at scale.

Unlock Growth

Unlock Growth

Unlock Growth

Unlock Growth