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Go-to-market like a
category leader

Go-to-market like a category leader

Fractional GTM leadership for early-stage founders looking to validate market fit, get ICP clarity, and find a repeatable demand motion.

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Powering 15+ satisfied customers

What We Do

0 → 1 with confidence

Powerplay gives seed startups the narrative clarity and acquisition muscle they need to scale. From ICP and messaging to channel validation, we architect and run the systems you need to grow.

Powerplay gives seed startups the narrative clarity and acquisition muscle they need to scale. From ICP and messaging to channel validation, we architect the systems you need to grow.

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

ICP Clarity

Unlock your ideal customer

We use buying signals to identify your most valuable customers, prioritize segments, and give you a market map you can build a company around.

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Positioning

Crystallize your unique value

We leverage early customer wins to build the narrative architecture and proof points that power your entire go-to-market motion.

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Learn More

Positioning Framework

What emotionally resonant problem are we solving? What belief must the market adopt for this product to become inevitable?

|

Add document

Analyze

Generate Image

research

Positioning Framework

What emotionally resonant problem are we solving? What belief must the market adopt for this product to become inevitable?

|

Add document

Analyze

Generate Image

research

Positioning Framework

What emotionally resonant problem are we solving? What belief must the market adopt for this product to become inevitable?

|

Add document

Analyze

Generate Image

research

  • Sergei,

    Blown away by Banzai’s revenue increase to $44m post act-on acquisition… crazy impressive.

    Most teams see forecasting volatility right after a major platform integration.

    SignalArc smooths that out with adaptive revenue modeling that improves forecast accuracy by 45% within 60 days. Worth a look?







Channel Validation

Find your repeatable motion

We run focused experiments across personalized outbound, LinkedIn, paid, and GEO to establish a repeatable path to revenue.

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RevOps

Pipeline & systems engineering

Get clear pipeline stages, automated follow-up, enriched data, segmentation, and reporting—everything a founder needs to run a commercial motion.

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Learn More

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

Seed GTM

Modern growth systems for early stage teams

Build the commercial fundamentals investors expect: clear ICP, sharp positioning, consistent demand, and a reliable early pipeline.

Seed GTM

Modern growth systems for early stage teams

Build the commercial fundamentals investors expect: clear ICP, sharp positioning, consistent demand, and a reliable early pipeline.

Sales Enablement

Sales motion development

Sell with confidence using competitive pricing, prospect intelligence, and a demo narrative that actually converts.

  • Alex Maren is VP of Revenue at HelixOps , a mid-stage tech company building workflow automation tools for distributed manufacturing teams.

    HelixOps enables plant managers, quality leaders, and operations directors to consolidate reporting, reduce downtime, and streamline communication across multiple facilities.

    Alex will buy because he needs efficient access to high-value operators and plant leadership. Any platform that helps him…

Position for Growth

Series A readiness

Get buyer clarity, a story that lands, demand you can count on, and a simple commercial motion investors know you can scale.

InMails Sending...

Founders

VPs

Heads of Sales

Draft

Schedule

Sent

InMails Sending...

Founders

VPs

Heads of Sales

Draft

Schedule

Sent

Pricing

Priced to scale

If we’re not confident we can materially impact your path to Series A, we won’t take the engagement.

⚡ Fractional GTM


$6,000 - $10,000/mo

Projects typically run 6–12 months, with optional ongoing operation.

Unlock Growth

Unlock Growth

⚡ Fractional GTM


$6k-$10k/mo

Projects typically run 3–6 months, with optional ongoing operation.

Unlock Growth

Unlock Growth

Case Studies

The Powerplay Difference

A look at how our GTM systems drive growth for seed startups.

DRAG TO EXPLORE

DRAG TO EXPLORE

How Powerplay helped Gridly accelerate GTM traction post-seed

Gridly, a Sweden-based localization SaaS, had just raised a seed round and hired early marketing leadership. The product had strong early adoption, but revenue growth was uneven. Powerplay partnered with Gridly to clarify ICP, refine messaging around high-intent use cases, and install a structured demand motion to support growth.

Impact :

$400k increase in ARR in 90 days

3X increase in qualified demo volume

30% faster time-to-close

Clear ICP definition across priority verticals

Benefits

We drive value for startups

A few of the ways we help founders and early-stage teams.

Customer clarity

Founders gain a clear understanding of who their buyer is, what narrative resonates, and where to focus budget.

Customer clarity

Founders gain a clear understanding of who their buyer is, what narrative resonates, and where to focus budget.

Acquisition clarity

Teams gain a clear understanding of CAC and CAC payback, and define the channels that create demand reliably.

Acquisition clarity

Teams gain a clear understanding of CAC and CAC payback, and define the channels that create demand reliably.

Acquisition clarity

Teams gain a clear understanding of CAC and CAC payback, and define the channels that create demand reliably.

MRR growth

Revenue compounds as the business moves from opportunistic closes to a repeatable commercial motion.

MRR growth

Revenue compounds as the business moves from opportunistic closes to a repeatable commercial motion.

MRR growth

Revenue compounds as the business moves from opportunistic closes to a repeatable commercial motion.

Testimonials

Why customers love Powerplay

Real results from our growth-stage customers.

"We’d been struggling to show proof in a way that actually motivated prospects. Powerplay positioned us in a way that our market could not ignore."

Joanna Qvarnstrom

Directo of Marketing, Gridly

"We’d been struggling to show proof in a way that actually motivated prospects. Powerplay positioned us in a way that our market could not ignore."

Joanna Qvarnstrom

Directo of Marketing, Gridly

Powerplay very quickly helped us find the channels, creative, and messaging that enabled consistent MRR growth. I would highly recommend them to any early-stage business.

Emma Martin

Head of Marketing, Gradient Labs

Powerplay very quickly helped us find the channels, creative, and messaging that enabled consistent MRR growth. I would highly recommend them to any early-stage business.

Emma Martin

Head of Marketing, Gradient Labs

Power up your GTM

Book a call today to unlock true GTM growth.

Unlock Growth

Unlock Growth