AI Search

Build evergreen pipeline with AI search

Go-to-market like a category leader

Your ideal buyer is researching in ChatGPT, Perplexity, and Google. We make sure they choose you.

Unlock Growth

Powering AI growth for top SaaS brands

What We Do

Become the product AI recommends first

Before talking to sales, modern B2B buyers ask LLMs different versions of the same question: What's actually worth buying? Powerplay engineers the content and authority you need to show up where it counts.

Powerplay gives seed startups the narrative clarity and acquisition muscle they need to scale. From ICP and messaging to channel validation, we architect the systems you need to grow.

Prompt Coverage

Win the prompts that drive revenue

Show up in the high-intent prompts buyers use to shortlist vendors before they ever talk to sales.

Cited #1

Active Prompts

"Compare Highspot vs Seismic vs Showpad"
"What tools do top B2B sales teams use for content?"
"Alternatives to Seismic with better analytics"
"Tools to reduce sales cycle length in B2B"
"Observability platform with OpenTelemetry support"

Cited #1

Active Prompts

"Compare Highspot vs Seismic vs Showpad"
"What tools do top B2B sales teams use for content?"
"Alternatives to Seismic with better analytics"
"Tools to reduce sales cycle length in B2B"
"Observability platform with OpenTelemetry support"

Recommendation Visibility

Become the default recommendation

Get cited in AI-generated answers when buyers ask who to trust and what to buy.

“What’s the best feature flagging platform for engineering teams using Kubernetes and microservices?"

For engineering teams running Kubernetes-based microservices, the strongest feature flagging platforms are typically:
1. LaunchDarkly — Best overall for enterprise-grade feature management, experimentation, and reliability at scale. Strong SDK ecosystem and governance controls.
2. Split — Good choice for teams wanting feature flags tightly connected to experimentation and product analytics.
3. Statsig — Increasingly popular with modern engineering orgs due to fast experimentation workflows and developer-first tooling.
For teams heavily focused on platform engineering and operational reliability, LaunchDarkly is generally the safest recommendation because of its mature infrastructure integrations, audit controls, and rollout tooling.

Retrieval Engineering

Create content AI actually retrieves

Most content is invisible to LLMs. We structure pages for retrieval and citation across modern AI search.

Compounding Growth

Build a channel that compounds

Reduce reliance on paid, lower CAC, and develop a pipeline of qualified buyers that actually lasts.

Process

Modern demand for early stage teams

Companies that win AI search will win the next decade. Here's how Powerplay helps B2B teams own their categories.

Companies that own AI search will own the next decade of organic demand. Here's how Powerplay helps GTM teams win.

Modern demand for early stage teams

Process

Companies that own AI search will own the next decade of organic demand. Here's how Powerplay helps GTM teams win.

1. Diagnose

1. Diagnosis

Map your biggest opportunities in AI search

See exactly where buyers can't find you

We use your sales calls and customer transcripts to mine the language your buyers actually use. Then, we diagnose how AI systems currently understand your product and category. The result is a prioritized opportunity map, tied directly to pipeline.

We use your sales calls, customer transcripts, and support tickets to mine the language your buyers actually use. Then, we map how LLMs understand your category and position your competitors. The result is a prioritized roadmap mapped to pipeline.

Unlock Growth

2. Engineer

Build the infrastructure that trains AI to recommend you

We encode your positioning and buyer journey into a living knowledge layer that powers everything we build: retrieval-optimized content, comparison pages, and semantic relationships that teach AI systems not just that you exist, but why you win.

We encode your positioning into a living knowledge layer that powers everything we build: retrieval-optimized content, comparison pages, and semantic relationships that teach AI systems not just that you exist, but why you win.

Unlock Growth

3. Distribute

Earn the off-site signals AI trusts

We build the backlinks, community engagement, and third-party mentions you need to build trust and drive engagement. Every opportunity drawn from what's actually being cited in buyer prompts.

We build the backlinks, community engagement, and third-party mentions that instills trust across the open web. Every opportunity is drawn from monitoring what's actually being cited in the prompts your buyers are asking.

Unlock Growth

4. Compound

Pipeline compounds as the system learns

We track recommendation share across the prompts that matter, monitor how AI describes you versus competitors, and use conversion and pipeline data to decide what to scale or cut. Every insight sharpens the next cycle, so the system gets stronger in perpetuity.

Unlock Growth

Pricing

Priced to scale

If we’re not confident we can materially impact pipeline, we won’t take the engagement.

*Minimum 3-month commitment. No setup fees.*

Startup

$5,995

Early-stage B2B SaaS, $1M–$5M ARR

Get Started

What's Included:

Up to 10 optimized pages/mo

50 AI prompts tracked

Biweekly strategy + performance calls

Every plan includes:

Reddit community engagement

Integrated knowledge & positioning layer

Full technical SEO & AI visibility audit

Link and mention building

100k+ prompts and keywords researched

Live prompt tracking & performance dashboard

Prioritized content roadmap

Growth

Popular

$8,995

Growth-stage B2B SaaS, $5M–$25M ARR

Get Started

What's Included:

Up to 15 optimized pages/mo

100 AI prompts tracked

Biweekly strategy + performance calls

Every plan includes:

Reddit community engagement

Integrated knowledge & positioning layer

Full technical SEO & AI visibility audit

Link and mention building

100k+ prompts and keywords researched

Live prompt tracking & performance dashboard

Prioritized content roadmap

Scale

$11,995

Scale-stage B2B SaaS, $25M+ ARR

Get Started

What's Included:

Up to 20 optimized pages/mo

150 AI prompts tracked

Biweekly strategy + performance calls

Every plan includes:

Reddit community engagement

Integrated knowledge & positioning layer

Full technical SEO & AI visibility audit

Link and mention building

100k+ prompts and keywords researched

Live prompt tracking & performance dashboard

Prioritized content roadmap

⚡ Fractional GTM

$6,000 - $10,000/mo

Projects typically run 6–12 months, with optional ongoing operation.

Unlock Growth

Startup

$6,000

For teams under $2M ARR.

Get Started

What's Included:

Up to 10 optimized pages/mo

50 AI prompts tracked

Biweekly strategy + performance calls

Plus:

Reddit community engagement

Integrated knowledge & positioning layer

Full technical SEO & AI visibility audit

Link and mention building

100k+ prompts and keywords researched

Live prompt tracking & performance dashboard

Prioritized content roadmap

Growth

Popular

$9,000

For teams under $2M - $20M ARR.

Get Started

What's Included:

Up to 15 optimized pages/mo

100 AI prompts tracked

Biweekly strategy + performance calls

Plus:

Reddit community engagement

Integrated knowledge & positioning layer

Full technical SEO & AI visibility audit

Link and mention building

100k+ prompts and keywords researched

Live prompt tracking & performance dashboard

Prioritized content roadmap

Engine

$12,000

For teams $20M+ ARR.

Get Started

What's Included:

Up to 20 optimized pages/mo

150 AI prompts tracked

Biweekly strategy + performance calls

Plus:

Reddit community engagement

Integrated knowledge & positioning layer

Full technical SEO & AI visibility audit

Link and mention building

100k+ prompts and keywords researched

Live prompt tracking & performance dashboard

Prioritized content roadmap

Why us

Not your typical organic growth agency

Your best buyers no longer ask Google. They ask AI. Legacy agencies chase rankings that AI is already answering, We engineer your brand to be the #1 answer ChatGPT, Perplexity, and Gemini recommend.

Your buyers stopped Googling and started asking AI. While legacy agencies chase rankings that

AI is quietly answering for them, we engineer your brand to be the answer ChatGPT, Perplexity, and

Gemini recommend.

SEO Agencies

Other SEO agencies

Designed for low-intent, top-of-funnel traffic and rankings

Optimize for low-intent traffic and rankings

SEO only

Wait six months to generate traffic

Generic content created for broad audiences

Account manager + freelancers do the work of one fractional employee

4-5 TOFU articles/mo

Powerplay AEO

Designed for pipeline—high-intent prospects asking real buying questions

Optimize for high-intent prospects asking buying questions

Full-stack AEO & SEO

Drive pipeline in as little as 30 days

Differentiated content written for your ICP—prospects arrive ready to buy

Founder + in-house software do the work of 2-3 FT employees

10+ cross-funnel pages/mo, growth strategy, product marketing, case studies, and more.

Benefits

What changes when AI starts saying your name

Three outcomes B2B SaaS teams unlock when they start winning the answer.

Category authority

Your brand named in the top category answers across the major engines. We track 100+ buyer prompts.

Traffic from AI engines

Referral visits from chatgpt.com, perplexity.ai, and gemini.google.com. Tagged as their own channel in analytics.

MRR growth

Pipeline compounds without ad spend as Answer Share climbs. Buyers arrive pre-sold by an AI tool they already trust.

Unlock your top growth channel

Book a call to start driving pipeline through AI search.

Unlock Growth