AI Search

Build evergreen pipeline with AI search

Go-to-market like a category leader

Your ideal buyer is researching in ChatGPT, Perplexity, and Google. We make sure they choose you.

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Powering AI growth for top SaaS brands

What We Do

Become the product AI recommends first

Before talking to sales, modern B2B buyers ask LLMs different versions of the same question: What's actually worth buying? Powerplay engineers the content and authority you need to show up where it counts.

Powerplay gives seed startups the narrative clarity and acquisition muscle they need to scale. From ICP and messaging to channel validation, we architect the systems you need to grow.

Prompt Coverage

Win the prompts that drive revenue

Show up in the high-intent prompts buyers use to shortlist vendors before they ever talk to sales.

Cited #1

Active Prompts

"Compare Highspot vs Seismic vs Showpad"
"What tools do top B2B sales teams use for content?"
"Alternatives to Seismic with better analytics"
"Tools to reduce sales cycle length in B2B"
"Observability platform with OpenTelemetry support"

Cited #1

Active Prompts

"Compare Highspot vs Seismic vs Showpad"
"What tools do top B2B sales teams use for content?"
"Alternatives to Seismic with better analytics"
"Tools to reduce sales cycle length in B2B"
"Observability platform with OpenTelemetry support"

Recommendation Visibility

Become the default recommendation

Get cited in AI-generated answers when buyers ask who to trust and what to buy.

“What’s the best feature flagging platform for engineering teams using Kubernetes and microservices?"

For engineering teams running Kubernetes-based microservices, the strongest feature flagging platforms are typically:
1. LaunchDarkly — Best overall for enterprise-grade feature management, experimentation, and reliability at scale. Strong SDK ecosystem and governance controls.
2. Split — Good choice for teams wanting feature flags tightly connected to experimentation and product analytics.
3. Statsig — Increasingly popular with modern engineering orgs due to fast experimentation workflows and developer-first tooling.
For teams heavily focused on platform engineering and operational reliability, LaunchDarkly is generally the safest recommendation because of its mature infrastructure integrations, audit controls, and rollout tooling.

Retrieval Engineering

Create content AI actually retrieves

Most content is invisible to LLMs. We structure pages for retrieval and citation across modern AI search.

Compounding Growth

Build a channel that compounds

Reduce reliance on paid, lower CAC, and develop a pipeline of qualified traffic that actually lasts.

Process

Modern demand for early stage teams

GTM teams that win AI search will win the next decade. Here's how Powerplay helps B2B teams own their categories.

Companies that own AI search will own the next decade of organic demand. Here's how Powerplay helps GTM teams win.

1. Diagnose

1. Diagnosis

Map your biggest opportunities in AI search

See exactly where buyers can't find you

We use your sales calls, customer transcripts and support tickets to mine the language your buyers actually use. Then, we diagnose how AI systems currently understand your product, and your competitors' products. The result is a prioritized opportunity map, tied directly to pipeline.

We use your sales calls, customer transcripts, and support tickets to mine the language your buyers actually use. Then, we map how LLMs understand your category and position your competitors. The result is a prioritized roadmap mapped to pipeline.

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2. Engineer

Build the infrastructure that trains AI to recommend you

We encode your positioning and buyer journey into a living knowledge layer that powers everything we build: retrieval-optimized content, comparison pages, and semantic relationships that teach AI systems not just that you exist, but why you win.

We encode your positioning into a living knowledge layer that powers everything we build: retrieval-optimized content, comparison pages, and semantic relationships that teach AI systems not just that you exist, but why you win.

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3. Distribute

Earn the off-site signals AI trusts

We build the backlinks, community engagement, and third-party mentions you need to build trust and drive engagement. Every opportunity drawn from what's actually being cited in buyer prompts.

We build the backlinks, community engagement, and third-party mentions that instills trust across the open web. Every opportunity is drawn from monitoring what's actually being cited in the prompts your buyers are asking.

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4. Compound

Pipeline compounds as the system learns

We track recommendation share across the prompts that matter, monitor how AI describes you versus competitors, and use conversion and pipeline data to decide what to scale, optimize, or cut. Every insight sharpens the next cycle, so the system gets stronger in perpetuity.

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Pricing

Priced to scale

If we’re not confident we can materially impact pipeline, we won’t take the engagement.

*Minimum 3-month commitment. No setup fees.*

Startup

$6,000

For B2B SaaS under $2M ARR turning AI search into a growth channel.

Get Started

What's Included:

Up to 10 optimized pages/mo

50 AI prompts tracked

Biweekly strategy + performance calls

Plus:

Reddit community engagement

Integrated knowledge & positioning layer

Full technical SEO & AI visibility audit

Link and mention building

100k+ prompts and keywords researched

Live prompt tracking & performance dashboard

Prioritized content roadmap

Growth

Popular

$9,000

For $2M-$20M ARR teams scaling AI search into a compounding pipeline engine.

Get Started

What's Included:

Up to 15 optimized pages/mo

100 AI prompts tracked

Biweekly strategy + performance calls

Plus:

Reddit community engagement

Integrated knowledge & positioning layer

Full technical SEO & AI visibility audit

Link and mention building

100k+ prompts and keywords researched

Live prompt tracking & performance dashboard

Prioritized content roadmap

Scale

$12,000

For $20M+ ARR leaders making AI search their primary pipeline channel.

Get Started

What's Included:

Up to 20 optimized pages/mo

150 AI prompts tracked

Biweekly strategy + performance calls

Plus:

Reddit community engagement

Integrated knowledge & positioning layer

Full technical SEO & AI visibility audit

Link and mention building

100k+ prompts and keywords researched

Live prompt tracking & performance dashboard

Prioritized content roadmap

⚡ Fractional GTM

$6,000 - $10,000/mo

Projects typically run 6–12 months, with optional ongoing operation.

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⚡ Fractional GTM

$6k-$10k/mo

Projects typically run 3–6 months, with optional ongoing operation.

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Why us

What makes us stand out in the industry

Discover how our innovative strategies, data-driven approach, and commitment to results set us apart from the competition

Manual Work

Prone to Human Errors

Limited by Work Hours

High Labor Costs & Overhead

Slow & Time-Consuming Tasks

Disconnected & Repetitive Work

Inconsistent & Dependent on Workforce

Xtract AI Automation

Smart, AI-Driven Decisions

24/7 Automated Workflows

Scalable & Cost-Effective

Instant Data Processing

Seamless System Integration

Consistent & Reliable Output

Case Studies

The Powerplay Difference

A look at how our GTM systems drive growth for seed startups.

How Powerplay helped Gridly accelerate GTM traction post-seed
Gridly, a Sweden-based localization SaaS, had just raised a seed round and hired early marketing leadership. The product had strong early adoption, but revenue growth was uneven. Powerplay partnered with Gridly to clarify ICP, refine messaging around high-intent use cases, and install a structured demand motion to support growth.
Impact :
$400k increase in ARR in 90 days
3X increase in qualified demo volume
30% faster time-to-close
Clear ICP definition across priority verticals
How Powerplay helped Gridly accelerate GTM traction post-seed
Gridly, a Sweden-based localization SaaS, had just raised a seed round and hired early marketing leadership. The product had strong early adoption, but revenue growth was uneven. Powerplay partnered with Gridly to clarify ICP, refine messaging around high-intent use cases, and install a structured demand motion to support growth.
Impact :
$400k increase in ARR in 90 days
3X increase in qualified demo volume
30% faster time-to-close
Clear ICP definition across priority verticals
How Powerplay helped Gridly accelerate GTM traction post-seed
Gridly, a Sweden-based localization SaaS, had just raised a seed round and hired early marketing leadership. The product had strong early adoption, but revenue growth was uneven. Powerplay partnered with Gridly to clarify ICP, refine messaging around high-intent use cases, and install a structured demand motion to support growth.
Impact :
$400k increase in ARR in 90 days
3X increase in qualified demo volume
30% faster time-to-close
Clear ICP definition across priority verticals
How Powerplay helped Gridly accelerate GTM traction post-seed
Gridly, a Sweden-based localization SaaS, had just raised a seed round and hired early marketing leadership. The product had strong early adoption, but revenue growth was uneven. Powerplay partnered with Gridly to clarify ICP, refine messaging around high-intent use cases, and install a structured demand motion to support growth.
Impact :
$400k increase in ARR in 90 days
3X increase in qualified demo volume
30% faster time-to-close
Clear ICP definition across priority verticals

DRAG TO EXPLORE

How Powerplay helped Gridly accelerate GTM traction post-seed

Gridly, a Sweden-based localization SaaS, had just raised a seed round and hired early marketing leadership. The product had strong early adoption, but revenue growth was uneven. Powerplay partnered with Gridly to clarify ICP, refine messaging around high-intent use cases, and install a structured demand motion to support growth.

Impact :

$400k increase in ARR in 90 days

3X increase in qualified demo volume

30% faster time-to-close

Clear ICP definition across priority verticals

Benefits

We drive value for startups

A few of the ways we help founders and early-stage teams.

Customer clarity

Founders gain a clear understanding of who their buyer is, what narrative resonates, and where to focus budget.

Acquisition clarity

Teams gain a clear understanding of CAC and CAC payback, and define the channels that create demand reliably.

MRR growth

Revenue compounds as the business moves from opportunistic closes to a repeatable commercial motion.

Testimonials

Why customers love Powerplay

Real results from our growth-stage customers.

"We’d been struggling to show proof in a way that actually motivated prospects. Powerplay positioned us in a way that our market could not ignore."

Joanna Qvarnstrom

Directo of Marketing, Gridly

Powerplay very quickly helped us find the channels, creative, and messaging that enabled consistent MRR growth. I would highly recommend them to any early-stage business.

Emma Martin

Head of Marketing, Gradient Labs

Power up your GTM

Book a call today to unlock true GTM growth.

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