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Go-to-market like a
category leader

Go-to-market like a category leader

Powerplay combines strategic positioning and AI-driven acquisition to help product-first teams turn traction into scale.

Unlock Growth

Unlock Growth

Powering 15+ satisfied customers

What We Do

The new gold standard in pipeline generation

Powerplay is your GTM infrastructure. Like plugging in a dedicated sales development team, but at a fraction of the cost, we specialize in AI-driven campaigns that reach and convert your ideal buyers at scale.

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

ICP Development

Unlock your ideal customers

We used enriched signals to build robust, highly-detailed lists of ideal decision-makers at your dream accounts—mapped across your entire market.

Learn More

Learn More

Positioning

Distill your unique value

We build the narrative architecture that powers your entire go-to-market motion, from proof points and pricing rationale, to key messaging and value props.

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Learn More

Positioning Framework

What emotionally resonant problem are we solving? What belief must the market adopt for this product to become inevitable?

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Add document

Analyze

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research

Positioning Framework

What emotionally resonant problem are we solving? What belief must the market adopt for this product to become inevitable?

|

Add document

Analyze

Generate Image

research

Positioning Framework

What emotionally resonant problem are we solving? What belief must the market adopt for this product to become inevitable?

|

Add document

Analyze

Generate Image

research

  • Sergei,


    Blown away by Banzai’s projected 152% revenue increase to $44m post act-on acquisition… crazy impressive.


    Integrating new platforms can make lead qualification tricky, but Powerplay actually helps similar companies boost lead quality by 69% (and outbound revenue by 167%).


    Open to connect?


Demand Engine

Dominate your market

Our AI conducts deeeep research into each of your ideal customers, pulled from thousands of signals, then deploys highly personalized LinkedIn outreach at scale.

Learn More

Learn More

Pipeline Automation

Automate & scale your pipeline

Powerplay plugs into your existing sales infrastructure, whatever it looks like, to continuously connect you with prospects that are ready to buy.

Learn More

Learn More

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

Your strategic growth partner

Enablement

Enjoy deep prospect intelligence

We pair every opportunity with a deep library of prospect intelligence, so you know who you're meeting with and why they want to buy.

  • Alex Maren is VP of Revenue at HelixOps , a mid-stage tech company building workflow automation tools for distributed manufacturing teams.

    HelixOps enables plant managers, quality leaders, and operations directors to consolidate reporting, reduce downtime, and streamline communication across multiple facilities.

    Alex will buy because he needs efficient access to high-value operators and plant leadership. Any platform that helps him…

LinkedIn Allbound

Unlock the true power of LinkedIn

From at-scale inbound content, to website deanon, to smart reply agents & personalized outbound—we turn LinkedIn into an allbound weapon for startups.

InMails Sending...

Founders

VPs

Heads of Sales

Draft

Schedule

Sent

InMails Sending...

Founders

VPs

Heads of Sales

Draft

Schedule

Sent

Pricing

Pricing that scales with you

Choose the growth model that best fits your organization.

*Minimum 3-month commitment. No setup fees.*

Starter

$3,500 - $5,000

For early-stage teams seeking market penetration.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 6,000 enriched ideal prospects

2-3 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 6-16 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

Growth

Popular

$6,000 - $7,500

Full-stack outbound to grow pipeline without growing headcount.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 7,500 enriched ideal prospects

3-4 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 10-24 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

Engine

$8,000 - $9,500

Outbound as a strategic growth channel for aggressively scaling startups.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 9,000 enriched ideal prospects

5-6 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 14-32 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

*Minimum 3-month commitment. No setup fees.*

Starter

$3,500 - $5,000

For early-stage teams seeking market penetration.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 6,000 enriched ideal prospects

2-3 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 6-16 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

Growth

Popular

$6,000 - $7,500

Full-stack outbound to grow pipeline without growing headcount.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 7,500 enriched ideal prospects

3-4 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 10-24 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

Engine

$8,000 - $9,500

Outbound as a strategic growth channel for aggressively scaling startups.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 9,000 enriched ideal prospects

5-6 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 14-32 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

*Minimum 3-month commitment. No setup fees.*

Starter

$3,500 - $5,000

For early-stage teams seeking market penetration.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 6,000 enriched ideal prospects

2-3 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 6-16 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

Growth

Popular

$6,000 - $7,500

Full-stack outbound to grow pipeline without growing headcount.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 7,500 enriched ideal prospects

3-4 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 10-24 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

Engine

$8,000 - $9,500

Outbound as a strategic growth channel for aggressively scaling startups.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 9,000 enriched ideal prospects

5-6 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 14-32 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

Case Studies

The Powerplay Difference

A look at how our GTM systems drive growth for our clients.

DRAG TO EXPLORE

DRAG TO EXPLORE

Pipeline automation unlocked 60% more placements for Crew Connectors

Crew Connectors, a LA-based recruiting agency, was spending too much time chasing leads. Powerplay completely transformed their ability to acquire new clients, allowing them to connect with more hiring teams, and freeing up bandwidth to focus on high-value matchmaking.

Impact :

60% Growth in Qualified Client Pipeline

90+ Hours Saved per Month on Outreach Tasks

4x Faster Time-to-Conversation with Decision-Makers

38% Lift in Positive Reply Rates from Targeted Campaigns

Benefits

We drive value for startups

A few of the ways our outbound engine drives results for our customers.

44% Reduction in CAC

Powerplay generates sales opportunities more affordably than inbound, and for a fraction of the cost of an SDR.

44% Reduction in CAC

Powerplay generates sales opportunities more affordably than inbound, and for a fraction of the cost of an SDR.

20% Reply Rate on LinkedIn

Our campaigns pull intelligence from thousands of data sources, yielding one-to-one messaging that get responses.

20% Reply Rate on LinkedIn

Our campaigns pull intelligence from thousands of data sources, yielding one-to-one messaging that get responses.

20% Reply Rate on LinkedIn

Our campaigns pull intelligence from thousands of data sources, yielding one-to-one messaging that get responses.

87% Increase in Pipeline

Our customers not only save countless hours on manual prospecting, but see significant upticks in revenue.

87% Increase in Pipeline

Our customers not only save countless hours on manual prospecting, but see significant upticks in revenue.

87% Increase in Pipeline

Our customers not only save countless hours on manual prospecting, but see significant upticks in revenue.

Testimonials

Why customers love Powerplay

Real results from our growth-stage customers.

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale considerably by increasing the accuracy of our targeting."

Mahdi Hosseini

Founder, Crew Connectors

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale considerably by increasing the accuracy of our targeting."

Mahdi Hosseini

Founder, Crew Connectors

We’d been struggling to show proof in a way that actually motivated prospects. Powerplay positioned us in a way that our market could not ignore.

Luc Purdy

Head of Marketing, Inunity

We’d been struggling to show proof in a way that actually motivated prospects. Powerplay positioned us in a way that our market could not ignore.

Luc Purdy

Head of Marketing, Inunity

Power up your pipeline

Book a call today to unlock true ROI at scale.

Unlock Growth

Unlock Growth