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Go-to-market like a
category leader

Go-to-market like a category leader

Powerplay uses intelligent positioning, storytelling, and AI-driven acquisition to help product-first teams translate traction into scale.

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Powering 25+ satisfied customers

What We Do

We tell stories that scale

Powerplay is the infrastructure behind go-to-market teams. We fuse strategic narrative, outbound precision, and inbound content to build repeatable, scalable pipelines. Whether you're pre-Series A or in rapid growth mode, we turn fragmented efforts into a focused growth system.

NovaFlow, a fast-moving AI infrastructure startup, was scaling fast. But its product feedback loop wasn’t.

With users dropping insight across email, Gong calls, and Notion docs, the product team was buried in context-switching. PMs were overwhelmed, and engineers lacked clarity on why features mattered. NovaFlow needed a system that tied customer feedback directly to product velocity.

That's where Cycle came in.

NovaFlow, a fast-moving AI infrastructure startup, was scaling fast. But its product feedback loop wasn’t.

With users dropping insight across email, Gong calls, and Notion docs, the product team was buried in context-switching. PMs were overwhelmed, and engineers lacked clarity on why features mattered. NovaFlow needed a system that tied customer feedback directly to product velocity.

That's where Cycle came in.

NovaFlow, a fast-moving AI infrastructure startup, was scaling fast. But its product feedback loop wasn’t.

With users dropping insight across email, Gong calls, and Notion docs, the product team was buried in context-switching. PMs were overwhelmed, and engineers lacked clarity on why features mattered. NovaFlow needed a system that tied customer feedback directly to product velocity.

That's where Cycle came in.

Impact Narrative

Deploy value-driven narratives that convert

Impact Narrative arms your team with strategic social proof designed to build confidence, support inbound/outbound, and help you win the moments that matter—from sales calls, to investor decks.

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Inbound Engine

Drive top-of-funnel demand at scale

Inbound Engine builds brand, drives qualified traffic, and fuels the top of your funnel with content that educates, ranks, and converts.

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TOFU

ICP Keyword Map

"What is developer experience"
ICP: VP Product, Series A SaaS
"How to reduce dev friction"
ICP: Head of Engineering
"Product velocity strategies"
ICP: Product Managers
"Notion vs. linear vs. cycle"
ICP: VP of Product
“Async product rituals”
ICP: Product Managers

TOFU

ICP Keyword Map

"What is developer experience"
ICP: VP Product, Series A SaaS
"How to reduce dev friction"
ICP: Head of Engineering
"Product velocity strategies"
ICP: Product Managers
"Notion vs. linear vs. cycle"
ICP: VP of Product
“Async product rituals”
ICP: Product Managers

TOFU

ICP Keyword Map

"What is developer experience"
ICP: VP Product, Series A SaaS
"How to reduce dev friction"
ICP: Head of Engineering
"Product velocity strategies"
ICP: Product Managers
"Notion vs. linear vs. cycle"
ICP: VP of Product
“Async product rituals”
ICP: Product Managers

Hey David!

Here are your sales opportunities for the day.

Demos

SQL Pipeline

80% of MRR goal

Schedule

Product Demo - Ryan Mast

10:00 am to 10:30 am

Onboarding Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

SQL Pipeline

80% of MRR goal

Schedule

Product Demo - Ryan Mast

10:00 am to 10:30 am

Onboarding Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

SQL Pipeline

80% of MRR goal

Schedule

Product Demo - Ryan Mast

10:00 am to 10:30 am

Onboarding Call - Total Talent

06:00 pm to 06:30 pm

Outbound Engine

Build pipeline with personalized, multi-touch outreach

Like adding a dedicated SDR to your team, Outbound Engine leverages smart, multi-channel campaigns to fill your calendar with qualified sales opportunities.

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Case Studies

The Powerplay Difference

A look at how our go-to-market systems drive growth for our clients.

How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days
PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.
Impact :
3x More Demos Booked
42% Open Rate on Campaigns
100+ Hours Saved per Month
80% Reduction in Manual Prospecting
How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days
PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.
Impact :
3x More Demos Booked
42% Open Rate on Campaigns
100+ Hours Saved per Month
80% Reduction in Manual Prospecting
How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days
PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.
Impact :
3x More Demos Booked
42% Open Rate on Campaigns
100+ Hours Saved per Month
80% Reduction in Manual Prospecting
How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days
PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.
Impact :
3x More Demos Booked
42% Open Rate on Campaigns
100+ Hours Saved per Month
80% Reduction in Manual Prospecting

DRAG TO EXPLORE

How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days

PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.

Impact :

3x More Demos Booked

42% Open Rate on Campaigns

100+ Hours Saved per Month

80% Reduction in Manual Prospecting

How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days

Impact :

3x More Demos Booked

42% Open Rate on Campaigns

100+ Hours Saved per Month

80% Reduction in Manual Prospecting

Benefits

We drive value for B2B operators

Here are just a few of the ways Powerplay's end-to-end outbound engine, strategic storytelling, and smart upper full content drive results for our customers.

37% Increase in Close Rate

Powerplay customers see, on average, a 66% increase in close rate when citing case studies on or after discovery calls.

37% Increase in Close Rate

Powerplay customers see, on average, a 66% increase in close rate when citing case studies on or after discovery calls.

37% Increase in Close Rate

Powerplay customers see, on average, a 66% increase in close rate when citing case studies on or after discovery calls.

40% Increase in Sales Velocity

Our customers see significant upticks in time-to-close due to product and brand education efforts at the top of the funnel.

40% Increase in Sales Velocity

Our customers see significant upticks in time-to-close due to product and brand education efforts at the top of the funnel.

40% Increase in Sales Velocity

Our customers see significant upticks in time-to-close due to product and brand education efforts at the top of the funnel.

28% reduction in CAC

Inbound is saturated. Our data-driven outbound campaigns get our customers meeting with ideal decision makers for a fraction of the cost.

28% reduction in CAC

Inbound is saturated. Our data-driven outbound campaigns get our customers meeting with ideal decision makers for a fraction of the cost.

Testimonials

Why customers love Powerplay

Real results from our growth-stage customers.

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."

Allen Finn

Founder, Collab

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."

Allen Finn

Founder, Collab

We'd tried other inbound content services, including building our own team, but nothing came close to the results we got with Powerplay's Inbound Engine. Our top-of-funnel tripled within 90 days.

Lauren Nagel

CEO, FindKeep.Love

We'd tried other inbound content services, including building our own team, but nothing came close to the results we got with Powerplay's Inbound Engine. Our top-of-funnel tripled within 90 days.

Lauren Nagel

CEO, FindKeep.Love

The GTM strategy and automation behind this service are next level. Not only did they get us in front of our dream accounts, they helped us land deals we thought were years away.

Bill Townsend

CEO, Barrett Medical

The GTM strategy and automation behind this service are next level. Not only did they get us in front of our dream accounts, they helped us land deals we thought were years away.

Bill Townsend

CEO, Barrett Medical

We’d been struggling to show proof in a way that actually motivated prospects. Powerplay solved that instantly. Their case studies don’t just look good, they sell. We use them in outbound, nurture, on demos, and with investors. We've seen an impact on conversation rates across the board.

Eric Norman

Marketing Director, PlenOptika

Eric Norman

Marketing Director, PlenOptika

Power up your pipeline

Book a call today to unlock true ROI at scale.

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