Welcome

The revenue engine powering explosive B2B growth

Your sales funnel, on autopilot. Powerplay builds AI-powered, high-converting pipelines for businesses seeking predictable scale at a fraction of the cost of traditional inbound channels.

Unlock Growth

Unlock Growth

Powering 50+ satisfied customers

What We Do

Electrify your pipeline with radical GTM acceleration

Powerplay is redefining how B2B companies scale. Our AI-driven system fully automates the demand generation and qualification process. Like adding a dedicated SDR to your team, but at a fraction of the cost, Powerplay fills your calendar with qualified sales opportunities. All you have to do is close.

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

ICP Development

Unlock your ideal customer

Powerplay uses enriched data signaling to build precision-targeted lists tailored to your niche and offering. This allows our customers to drill down on audiences that drive the most value, and at the highest efficiency.

Intelligent List Building

Deep Segmentation

GTM Engineering

Go-to-market with confidence

Watch as Powerplay builds the infrastructure that powers your entire go-to-market motion—from tech stack, to pricing and positioning, to key messaging and TAM mapping.

Intuitive Integrations

Automated Scheduling

TAM Mapping

What can I help with?

At Powerplay, we specialize in launching hands-free GTM systems—from lead sourcing, to meetings booked.

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Add document

Analyze

Generate Image

research

What can I help with?

At Powerplay, we specialize in launching hands-free GTM systems—from lead sourcing, to meetings booked.

|

Add document

Analyze

Generate Image

research

What can I help with?

At Powerplay, we specialize in launching hands-free GTM systems—from lead sourcing, to meetings booked.

|

Add document

Analyze

Generate Image

E-mail Sending..

LinkedIn

IT services

Founders

Draft

Schedule

Sent

E-mail Sending..

LinkedIn

IT services

Founders

Draft

Schedule

Sent

E-mail Sending..

LinkedIn

IT services

Founders

Draft

Schedule

Sent

Capture Demand

Drive demand with a relentless outbound engine

Deploy smart, multi-channel campaigns that create demand, capture it, turn interest into meetings, and meetings into revenue.

Lead Sourcing

Email Sequencing

A/B Testing

Scale Up

Automate, then convert your lead flow

Watch as Powerplay continuously iterates to fill your pipeline with warm, qualified sales opportunities. Cash in on the predictable lead flow and finally scale the way you want to—with massive ROI.

Sales Enablement

Huge ROI

Hey David!

Here are your sales opportunities for the day.

Demos

SQL Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Onboarding Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

SQL Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Onboarding Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

SQL Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Onboarding Call - Total Talent

06:00 pm to 06:30 pm

Case Studies

The Powerplay Difference

Get an in-depth look at how our AI-powered marketing systems drive explosive growth for our clients.

DRAG TO EXPLORE

DRAG TO EXPLORE

How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days

PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.

Impact :

3x More Demos Booked

42% Open Rate on Campaigns

100+ Hours Saved per Month

80% Reduction in Manual Prospecting

How Powerplay's GTM engine tripled demo volume for PlenOptika in 90 days

PlenOptika, a Boston-based healthcare startup, was struggling to scale outbound efforts with a lean team. Powerplay deployed its AI-powered GTM system to identify high-fit leads, automate outreach, and fill their pipeline with qualified meetings — without adding headcount.

Impact :

3x More Demos Booked

42% Open Rate on Campaigns

100+ Hours Saved per Month

80% Reduction in Manual Prospecting

Our Process

Sophisticated, Scalable Outbound

Our proprietary marketing systems perform like no other, because they are constructed like no other. Here's how it works.

Step 1

Build

We audit your existing go-to-market motion to uncover leaks and latency in your funnel. Then, we architect a lead-gen engine that targets your ideal buyers with precision — no fluff, just frictionless flow.

Analyzing current workflow..

Positioning audit

HubSpot integration

TAM mapping

Slack notifications

Calendar automation

Analyzing current workflow..

Positioning audit

HubSpot integration

TAM mapping

Slack notifications

Calendar automation

Step 2

Integrate

Crisp, custom automations go live. Built to identify, engage, and qualify prospects across multiple channels. You get a steady stream of warm leads, routed directly to your sales team. Oh yeah, and we play nice with your tech stack.

Our solution

Your stack

Our solution

Your stack

Step 3

Refine

We analyze audience engagement to isolate top-performing segments. High-intent profiles are prioritized, while underperformers are filtered out. Split testing across channels fine-tunes messaging, timing, and touchpoints, so every campaign gets sharper, faster.

  • class AutomationTrigger:
    def __init__(self, threshold):
    self.threshold = threshold
    self.status = "inactive"

    def check_trigger(self, value):
    if value > self.threshold:
    self.status = "active"
    return "Automation triggered!"
    else:
    return "No action taken."
    def get_status(self):
    return f"Status: {self.status}"

  • class AutomationTrigger:
    def __init__(self, threshold):
    self.threshold = threshold
    self.status = "inactive"

    def check_trigger(self, value):
    if value > self.threshold:
    self.status = "active"
    return "Automation triggered!"
    else:
    return "No action taken."
    def get_status(self):
    return f"Status: {self.status}"

  • class AutomationTrigger:
    def __init__(self, threshold):
    self.threshold = threshold
    self.status = "inactive"

    def check_trigger(self, value):
    if value > self.threshold:
    self.status = "active"
    return "Automation triggered!"
    else:
    return "No action taken."
    def get_status(self):
    return f"Status: {self.status}"

  • class AutomationTrigger:
    def __init__(self, threshold):
    self.threshold = threshold
    self.status = "inactive"

    def check_trigger(self, value):
    if value > self.threshold:
    self.status = "active"
    return "Automation triggered!"
    else:
    return "No action taken."
    def get_status(self):
    return f"Status: {self.status}"

Step 4

Iterate

We track funnel performance in real time, then optimize for what actually drives revenue. Campaigns sharpen, conversions climb, and your pipeline stays packed.

Prioritize segment #3

Efficiency will increase by 20%

Prioritize headline A

CTR will increase by 30%

Leverage case study B

Conversion rate will increase by 15%

Prioritize segment #3

Efficiency will increase by 20%

Prioritize headline A

CTR will increase by 30%

Leverage case study B

Conversion rate will increase by 15%

Benefits

We drive value for B2B operators. Period.

Discover how our end-to-end outbound engine automates outreach, sharpens targeting, and accelerates growth — giving your team more pipeline, and less busywork.

Higher Output, Less Effort

Powerplay takes care prospecting, follow-ups, and research — freeing your team to focus on closing, not chasing.

Higher Output, Less Effort

Powerplay takes care prospecting, follow-ups, and research — freeing your team to focus on closing, not chasing.

Higher Output, Less Effort

Powerplay takes care prospecting, follow-ups, and research — freeing your team to focus on closing, not chasing.

Personalized Buyer Journeys

Dynamic outreach adapts to each prospect's behavior, boosting engagement and driving more meaningful conversations.

Personalized Buyer Journeys

Dynamic outreach adapts to each prospect's behavior, boosting engagement and driving more meaningful conversations.

Personalized Buyer Journeys

Dynamic outreach adapts to each prospect's behavior, boosting engagement and driving more meaningful conversations.

Always-On Pipeline

Around-the-clock automation ensures lead generation continues even when your team is offline — never miss a window.

Always-On Pipeline

Around-the-clock automation ensures lead generation continues even when your team is offline — never miss a window.

Always-On Pipeline

Around-the-clock automation ensures lead generation continues even when your team is offline — never miss a window.

Smash Your CAC, Explode Your ROI

AI automation minimizes manual work, cuts operational costs, and optimizes resource allocation for better profitability.

Smash Your CAC, Explode Your ROI

AI automation minimizes manual work, cuts operational costs, and optimizes resource allocation for better profitability.

Smash Your CAC, Explode Your ROI

AI automation minimizes manual work, cuts operational costs, and optimizes resource allocation for better profitability.

Smarter Targeting, Better Results

Powerplay analyzes market signals, intent data, and campaign performance to refine targeting and uncover new revenue pockets.

Smarter Targeting, Better Results

Powerplay analyzes market signals, intent data, and campaign performance to refine targeting and uncover new revenue pockets.

Smarter Targeting, Better Results

Powerplay analyzes market signals, intent data, and campaign performance to refine targeting and uncover new revenue pockets.

Built to Scale

As your goals grow, Powerplay scales your outbound without ballooning your team size or workload — compounding growth, not overhead.

Built to Scale

As your goals grow, Powerplay scales your outbound without ballooning your team size or workload — compounding growth, not overhead.

Built to Scale

As your goals grow, Powerplay scales your outbound without ballooning your team size or workload — compounding growth, not overhead.

Pricing

Pricing that scales with you

Choose the growth model that fits your team — whether you want predictable scale, pay-for-performance flexibility, or a revenue-sharing partner aligned on results.

*Minimum 3-month commitment. No setup fees.*

Base

$4,000/month

Best for teams who want scale without worrying about per-meeting costs.

Get Started

Get Started

What's Included:

End-to-end outbound campaign execution

Dedicated GTM strategist + AI systems engineer

Up to 4 custom personas and ICP segments

1,200+ new leads sourced/month

Multi-channel outreach (email, LinkedIn, cold call scripts)

Funnel optimization, copy testing, and segmentation refinement

Live performance dashboard + insights

Slack & CRM integration

Hybrid

Popular

$2,500/month + fixed meeting cost

Ideal for teams who want a lower base but are confident in meeting ROI.

Get Started

Get Started

What's Included:

All features in Base model, plus

Pay only for meetings that meet your criteria (ICP-qualified, attended, sales-ready)

Cost-per-meeting determined by offer, vertical, sales cycle, and more

Typical cost is between $300-$500 per qualified meeting

Performance

$2,500/month + revenue share

Best for companies confident in their sales team and deal velocity.

Get Started

Get Started

What's Included:

All features in Base model, plus

Pay performance incentive only when you close a deal

Revenue share % determined by offer, vertical, sales cycle, and more

Includes an LTV component, typically 3-6 months

Revenue share is typically between 10% - 15%

*Minimum 3-month commitment. No setup fees.*

Base

$4,000/month

Best for teams who want scale without worrying about per-meeting costs.

Get Started

Get Started

What's Included:

End-to-end outbound campaign execution

Dedicated GTM strategist + AI systems engineer

Up to 4 custom personas and ICP segments

1,200+ new leads sourced/month

Multi-channel outreach (email, LinkedIn, cold call scripts)

Funnel optimization, copy testing, and segmentation refinement

Live performance dashboard + insights

Slack & CRM integration

Hybrid

Popular

$2,500/month + fixed meeting cost

Ideal for teams who want a lower base but are confident in meeting ROI.

Get Started

Get Started

What's Included:

All features in Base model, plus

Pay only for meetings that meet your criteria (ICP-qualified, attended, sales-ready)

Cost-per-meeting determined by offer, vertical, sales cycle, and more

Typical cost is between $300-$500 per qualified meeting

Performance

$2,500/month + revenue share

Best for companies confident in their sales team and deal velocity.

Get Started

Get Started

What's Included:

All features in Base model, plus

Pay performance incentive only when you close a deal

Revenue share % determined by offer, vertical, sales cycle, and more

Includes an LTV component, typically 3-6 months

Revenue share is typically between 10% - 15%

*Minimum 3-month commitment. No setup fees.*

Base

$4,000/month

Best for teams who want scale without worrying about per-meeting costs.

Get Started

Get Started

What's Included:

End-to-end outbound campaign execution

Dedicated GTM strategist + AI systems engineer

Up to 4 custom personas and ICP segments

1,200+ new leads sourced/month

Multi-channel outreach (email, LinkedIn, cold call scripts)

Funnel optimization, copy testing, and segmentation refinement

Live performance dashboard + insights

Slack & CRM integration

Hybrid

Popular

$2,500/month + fixed meeting cost

Ideal for teams who want a lower base but are confident in meeting ROI.

Get Started

Get Started

What's Included:

All features in Base model, plus

Pay only for meetings that meet your criteria (ICP-qualified, attended, sales-ready)

Cost-per-meeting determined by offer, vertical, sales cycle, and more

Typical cost is between $300-$500 per qualified meeting

Performance

$2,500/month + revenue share

Best for companies confident in their sales team and deal velocity.

Get Started

Get Started

What's Included:

All features in Base model, plus

Pay performance incentive only when you close a deal

Revenue share % determined by offer, vertical, sales cycle, and more

Includes an LTV component, typically 3-6 months

Revenue share is typically between 10% - 15%

Testimonials

Why customers love Powerplay

Real businesses, real results.

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."

Allen Finn

Founder, Collab

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale by considerably increasing the accuracy of our targeting."

Allen Finn

Founder, Collab

We’d tested other outbound services, but nothing came close to the precision and scale of this system. Within 60 days, our pipeline tripled, with meetings that actually converted. Easily the best growth investment we’ve made.

Lauren Nagel

CEO, FindKeep.Love

We’d tested other outbound services, but nothing came close to the precision and scale of this system. Within 60 days, our pipeline tripled, with meetings that actually converted. Easily the best growth investment we’ve made.

Lauren Nagel

CEO, FindKeep.Love

The GTM strategy and automation behind this service are next level. Not only did they get us in front of our dream accounts, they helped us land deals we thought were years away.

Bill Townsend

CEO, Barrett Medical

The GTM strategy and automation behind this service are next level. Not only did they get us in front of our dream accounts, they helped us land deals we thought were years away.

Bill Townsend

CEO, Barrett Medical

From segmentation to scripting to campaign ops, it was all handled. The level of insight and optimization they bring makes it feel like we have an elite GTM team running quietly in the background.

Eric Norman

Marketing Director, PlenOptika

From segmentation to scripting to campaign ops, it was all handled. The level of insight and optimization they bring makes it feel like we have an elite GTM team running quietly in the background.

Eric Norman

Marketing Director, PlenOptika

FAQs

Questions we typically get

Answers to some of our most common quandries. If you don’t see your question here, feel free to contact us!

What kind of businesses does Powerplay work with?

What kind of results can I expect?

Why not just hire an SDR?

What integrations does Powerplay support?

How long does it take to get results?

How does Powerplay generate leads?

What kind of businesses does Powerplay work with?

What kind of results can I expect?

Why not just hire an SDR?

What integrations does Powerplay support?

How long does it take to get results?

How does Powerplay generate leads?

Power up your pipeline

Book a call today to unlock true ROI at scale

Unlock Growth

Unlock Growth