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Predictable growth for commercial insurance agencies

Predictable growth for insurance agencies

Powerplay turns outbound into a predictable new-business engine for commercial insurance agencies, driving qualified conversations with your ideal accounts at scale.

Powerplay turns outbound into a predictable new-business engine for commercial insurance agencies, driving qualified conversations at scale.

Unlock Growth

Unlock Growth

What We Do

The new gold standard in insurance pipeline generation

Powerplay is your new business infrastructure. Like plugging in a dedicated sales development team, but at a fraction of the cost, we specialize in AI-driven campaigns that reach and convert new commercial accounts at scale.

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

List in Progress

ICP #1

  • Projecting deal amount

    Complete

  • Enriching company data

    Complete

  • Extracting contact information

    In progress

  • Validating vertical

    In progress

  • Validating funding status

    In progress

ICP Development

Unlock your ideal customers

We used enriched signals to build robust lists of decision makers at your dream accounts. From construction and manufacturing to logistics and healthcare services, we identify the exact decision makers who are most likely to take a call.

Learn More

Learn More

Positioning

Distill your unique value

We build narrative architecture that gets responses. From premium-reduction angles to risk-gap insights,
every message your prospects see is built on hard financial outcomes.

We build narrative architecture that powers results. From premium-reduction angles to risk-gap insights, every message your prospects see is built on hard financial outcomes.

Learn More

Learn More

Positioning Framework

What frustrations are businesses feeling with their current insurance setup, and what belief must they adopt for a data-driven broker to become the obvious partner?


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Add document

Analyze

Generate Image

research

Positioning Framework

What frustrations are businesses feeling with their current insurance setup, and what belief must they adopt for a data-driven broker to become the obvious partner?


|

Add document

Analyze

Generate Image

research

Positioning Framework

What frustrations are businesses feeling with their current insurance setup, and what belief must they adopt for a data-driven broker to become the obvious partner?


|

Add document

Analyze

Generate Image

research

  • Sergei,

    Saw your recent post on the new project your team picked up—big congrats!

    Growth like that usually means coverage needs shift a bit, especially around equipment, GL, and comp.

    We help construction firms review and uncover savings or gaps pretty quickly.

    Worth a quick call?

Demand Engine

Dominate your market

Our AI conducts deeeep research into each of your ideal customers—CFOs, Controllers, HR, and Ops leaders—pulled from thousands of signals, then deploys highly personalized LinkedIn outreach at scale.

Learn More

Learn More

Pipeline Automation

Automate & scale your pipeline

Powerplay integrates into your current sales workflow and continuously delivers buyer-ready commercial conversations.

Learn More

Learn More

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

Hey David!

Here are your sales opportunities for the day.

Demos

Opportunity Pipeline

80% of MRR goal

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Product Demo - Ryan Mast

10:00 am to 10:30 am

Discovery Call - Total Talent

06:00 pm to 06:30 pm

Your strategic growth partner

Enablement

Enjoy deep prospect intelligence

We pair every opportunity with a deep library of prospect intelligence, so you know who you're meeting with and why they want to buy.

  • Jordan Reese is VP of Operations at ForgeLine, a mid-market manufacturing firm with multiple facilities.

    ForgeLine relies on consistent uptime, safe workflows, and tight coordination across plants, which means they have significant exposure across workers’ comp, property, equipment, and liability.

    Jordan will take a meeting because he’s responsible for reducing operational risk and controlling rising insurance costs.

    Any partner who can lower premiums, tighten coverage, or simplify renewal decisions will get his attention.

LinkedIn Allbound

Unlock the true power of LinkedIn

From at-scale inbound content, to website deanon, to smart reply agents & personalized outbound—we turn LinkedIn into an allbound weapon for agencies.

InMails Sending...

Founders

VPs

Heads of Sales

Draft

Schedule

Sent

InMails Sending...

Founders

VPs

Heads of Sales

Draft

Schedule

Sent

Pricing

Pricing that scales with you

Choose the growth model that best fits your commercial insurance agency.

*Minimum 3-month commitment. No setup fees.*

Starter

$3,500 - $5,000

For small agencies seeking market penetration.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 6,000 enriched ideal prospects

2-3 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 6-12 qualified sales opportunities*

Opportunities vary by offer, market, and other factors.

Growth

Popular

$6,000 - $7,500

Full-stack outbound to grow pipeline without adding headcount.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 7,500 enriched ideal prospects

3-4 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 10-20 qualified sales opportunities*

Opportunities vary by offer, market, and other factors.

Engine

$8,000 - $9,500

Outbound as a strategic growth channel for aggressively scaling agencies.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 9,000 enriched ideal prospects

5-6 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 15-30 qualified sales opportunities*

Opportunities vary by offer, market, and other factors.

*Minimum 3-month commitment. No setup fees.*

Starter

$3,500 - $5,000

For early-stage teams seeking market penetration.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 6,000 enriched ideal prospects

2-3 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 6-16 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

Growth

Popular

$6,000 - $7,500

Full-stack outbound to grow pipeline without growing headcount.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 7,500 enriched ideal prospects

3-4 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 10-24 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

Engine

$8,000 - $9,500

Outbound as a strategic growth channel for aggressively scaling startups.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 9,000 enriched ideal prospects

5-6 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 14-32 qualified sales opportunities*

Opportunities vary by offer, vertical, and CAC/LTV.

*Minimum 3-month commitment. No setup fees.*

Starter

$3,500-$5,000

For small agencies seeking consistent deal flow.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 6,000 enriched ideal prospects

2-3 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 6-12 qualified sales opportunities*

Opportunities vary by offer, market, and other factors.

Growth

Popular

$6,000-$7,500

Full-stack outbound to grow pipeline without growing headcount.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 7,500 enriched ideal prospects

3-4 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 10-20 qualified sales opportunities*

Opportunities vary by offer, market, and other factors.

Engine

$8,000-$9,500

Outbound as a strategic growth channel for aggressively scaling agencies.

Get Started

Get Started

What's Included:

ICP development & TAM mapping

Strategic positioning and messaging

One-to-one outreach to up to 9,000 enriched ideal prospects

5-6 fully optimized LinkedIn accounts

AI booking agents

Inbound thought-leadership content

Performance dashboard + weekly insights

Between 14-30 qualified sales opportunities*

Opportunities vary by offer, market, and other factors.

Case Studies

The Powerplay Difference

A look at how our outbound system drives growth for insurance agencies.

DRAG TO EXPLORE

DRAG TO EXPLORE

How Powerplay drove a 45% lift in new account revenue for TIS Insurance

TIS Insurance Services, a full-service brokerage, wanted a more predictable way to reach mid-market businesses outside of referrals. Powerplay built a targeted outbound engine that consistently put their team in front of qualified buyers. The result was a reliable new-business pipeline that supported producers and freed internal teams to focus on quoting, advising, and closing.

Impact :

45% lift in new account deal flow

80+ hours per month saved on manual prospecting

Faster access to decision-makers evaluating renewal options

Improved reply rates from niche vertical campaigns

Benefits

We drive value for insurance agencies

A few of the ways our outbound engine drives results for our customers.

44% Reduction in CAC

Powerplay generates sales opportunities more affordably than inbound, and for a fraction of the cost of an SDR.

44% Reduction in CAC

Powerplay generates sales opportunities more affordably than inbound, and for a fraction of the cost of an SDR.

87% Increase in Pipeline

Our customers not only save countless hours on manual prospecting, but see significant upticks in revenue.

87% Increase in Pipeline

Our customers not only save countless hours on manual prospecting, but see significant upticks in revenue.

87% Increase in Pipeline

Our customers not only save countless hours on manual prospecting, but see significant upticks in revenue.

20% Reply Rate on LinkedIn

Our campaigns pull intelligence from thousands of data sources, yielding one-to-one messaging that get responses.

20% Reply Rate on LinkedIn

Our campaigns pull intelligence from thousands of data sources, yielding one-to-one messaging that get responses.

20% Reply Rate on LinkedIn

Our campaigns pull intelligence from thousands of data sources, yielding one-to-one messaging that get responses.

Testimonials

Why customers love Powerplay

Real results from our growth-stage customers.

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale considerably by increasing the accuracy of our targeting."

Mahdi Hosseini

Founder, Crew Connectors

"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale considerably by increasing the accuracy of our targeting."

Mahdi Hosseini

Founder, Crew Connectors

We’d been struggling to show proof in a way that actually motivated prospects. Powerplay positioned us in a way that our market could not ignore.

Luc Purdy

Head of Marketing, Inunity

We’d been struggling to show proof in a way that actually motivated prospects. Powerplay positioned us in a way that our market could not ignore.

Luc Purdy

Head of Marketing, Inunity

Power up your pipeline

Book a call today to unlock true ROI at scale.

Unlock Growth

Unlock Growth