Grow smarter
Powerful automations that save 100+ hours per month
Automate the busywork that slows your team down. Powerplay designs AI-driven systems that streamline operations, remove manual tasks, and help startups scale with fewer bottlenecks.
What We Do
Build a better startup with AI-powered workflows
Powerplay builds custom AI workflows across your entire business—sales, marketing, operations, finance, product, and support—so work moves on its own and your team gets time back.
Automation Framework
What should we automate, and in what order, to save the most time with the least effort?
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Analyze
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Automation Framework
What should we automate, and in what order, to save the most time with the least effort?
Add document
Analyze
Generate Image
research
Automation Framework
What should we automate, and in what order, to save the most time with the least effort?
Add document
Analyze
Generate Image
research
Audit
Diagnose the bottlenecks
We dig into your systems and processes to uncover where time is leaking and where automation will have the biggest impact.
Architecture
Design & build automations
We design custom automations tailored to your exact processes, and prioritized by ROI, connecting and optimizing systems that currently operate in silos.
We build narrative architecture that powers results. From premium-reduction angles to risk-gap insights, every message your prospects see is built on hard financial outcomes.
Event Sequence
RevOps Automation
Detecting workflow trigger…
Status: Complete
Pulling data from HubSpot…
Status: Complete
Cleaning and enriching records…
Status: Complete
Updating CRM fields…
Status: In Progress
Sending Slack notification…
Status: In Progress
Event Sequence
RevOps Automation
Detecting workflow trigger…
Status: Complete
Pulling data from HubSpot…
Status: Complete
Cleaning and enriching records…
Status: Complete
Updating CRM fields…
Status: In Progress
Sending Slack notification…
Status: In Progress
Event Sequence
RevOps Automation
Detecting workflow trigger…
Status: Complete
Pulling data from HubSpot…
Status: Complete
Cleaning and enriching records…
Status: Complete
Updating CRM fields…
Status: In Progress
Sending Slack notification…
Status: In Progress
Deploying content automations…
Website
Newsletter
Blog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demosBlog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demosBlog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demosBlog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demos
Draft
Schedule
Sent
Deploying content automations…
Website
Newsletter
Blog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demosBlog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demosBlog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demosBlog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demos
Draft
Schedule
Sent
Deploying content automations…
Website
Newsletter
Blog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demosBlog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demosBlog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demosBlog/Website
What Fast Product Teams Know…
Complete
www.cycle.com/blog
ICP: Product VPsFunnel stage: TOFU
Tone: credible, nuancedFounder-Led LinkedIn
Speed Isn’t a Culture Problem….
Complete
www.linkedin.com
ICP: Product VPsFunnel stage: TOFU
Goal: drive engagementNewsletter
5 Reasons Why Your Product…
In Progress
Channel: HubSpot
ICP: Product VPsFunnel stage: MOFU
Goal: drive demos
Draft
Schedule
Sent
Deployment
Deploy, refine, and scale
We hand off clean, reliable automations that work forever, and saves your team hundreds of hours per month.
Automate your entire business
High-leverage automations that save hours every day.
GTM
Revenue and go-to-market
Lead capture, routing, qualification. & assignment
AI-assisted inbound responses + meeting booking
CRM enrichment, cleanup, and lifecycle updates
Automated reporting across marketing & sales
- Trigger: New lead captured from HubSpot form.Action: Send lead data to Clay for enrichment.Action: Standardize job title, company name, and domain.Action: Push enriched record into HubSpot with updated firmographics.Decision: Score ICP fit using OpenAI classification with Clay data fields.
Operations
Ops & internal workflows
Billing, invoicing, renewals, and payment workflows
Contract intake, extraction, and storage
Approvals, reminders, handoffs, and notifications
Onboarding/offboarding + team provisioning
Event Sequence
Contract Automation
New invoice created in Stripe.
Status: Complete
Pull customer details + line items.
Status: Complete
Create matching invoice record.
Status: Complete
Update customer’s billing profile.
Status: In Progress
Log invoice data in Airtable.
Status: In Progress
Event Sequence
Contract Automation
New invoice created in Stripe.
Status: Complete
Pull customer details + line items.
Status: Complete
Create matching invoice record.
Status: Complete
Update customer’s billing profile.
Status: In Progress
Log invoice data in Airtable.
Status: In Progress
Product
Product & customer success
AI support responses + ticket triage
User feedback + bug classification + summaries
Health scoring, churn signals, and lifecycle triggers
Usage alerts + automated success workflows
- Pull all open tickets from Zendesk/Freshdesk.
- Categorize each ticket using AI (billing, bug, feature request, onboarding, etc.).
- Prioritize based on severity + customer tier.
- Assign unassigned tickets to available agents.
- Post a Slack summary of daily priorities.
- Identify tickets with no reply in 48+ hours.
- Send auto-follow-up to customer.
Data
Data & systems integration
Sync data across your CRM & product database
Merge duplicate records + maintain data hygiene
Create dynamic, single-source dashboards
Trigger workflows based on product or CRM events
- Trigger: New product event received in Segment.Action: Segment forwards event to Snowflake and Salesforce.Action: In Snowflake, upsert user record with latest usage + plan data.Action: In Salesforce, match contact by
user_idor email; create if none exists.Decision: If usage crosses threshold- Set
Lifecycle_StagetoActivated
Pricing
A simple, step-by-step path to automation
Start with an audit, move into a 30-day sprint, then expand and maintain as your needs grow.
*If you already have a project in mind, we will create a custom quote.*
Audit
$1,500
A quick diagnostic that shows exactly where automation will save your team time & money.
What's Included:
Systems + workflow mapping
Inefficiency analysis
Automation roadmap, prioritized by ROI
Cost & timeline estimates
Sprint
$8,000 - $15,000
A focused implementation sprint where we build and deploy the highest-value automations identified in the audit.
What's Included:
2–4 custom automations built end-to-end
Tool integration across your systems
AI-powered logic and decision automation
Clean documentation & handoff
Testing, quality assurance & iteration
Expand
$2,500 - $6,000
Maintain and expand your automations as your business grows.
What's Included:
1–2 new automations per month
Monitoring & reliability
Ongoing improvements to existing automations
Systems updates & tech stack changes
*Minimum 3-month commitment. No setup fees.*
Starter
$3,500 - $5,000
For early-stage teams seeking market penetration.
What's Included:
ICP development & TAM mapping
Strategic positioning and messaging
One-to-one outreach to up to 6,000 enriched ideal prospects
2-3 fully optimized LinkedIn accounts
AI booking agents
Inbound thought-leadership content
Performance dashboard + weekly insights
Between 6-16 qualified sales opportunities*
Opportunities vary by offer, vertical, and CAC/LTV.
Growth
Popular
$6,000 - $7,500
Full-stack outbound to grow pipeline without growing headcount.
What's Included:
ICP development & TAM mapping
Strategic positioning and messaging
One-to-one outreach to up to 7,500 enriched ideal prospects
3-4 fully optimized LinkedIn accounts
AI booking agents
Inbound thought-leadership content
Performance dashboard + weekly insights
Between 10-24 qualified sales opportunities*
Opportunities vary by offer, vertical, and CAC/LTV.
Engine
$8,000 - $9,500
Outbound as a strategic growth channel for aggressively scaling startups.
What's Included:
ICP development & TAM mapping
Strategic positioning and messaging
One-to-one outreach to up to 9,000 enriched ideal prospects
5-6 fully optimized LinkedIn accounts
AI booking agents
Inbound thought-leadership content
Performance dashboard + weekly insights
Between 14-32 qualified sales opportunities*
Opportunities vary by offer, vertical, and CAC/LTV.
*Minimum 3-month commitment. No setup fees.*
Aufit
$1,500
For small agencies seeking consistent deal flow.
What's Included:
Systems + workflow mapping
Inefficiency analysis
Automation roadmap, prioritized by ROI
Cost & timeline estimates
Sprint
Popular
$8,000-$15,000
Full-stack outbound to grow pipeline without growing headcount.
What's Included:
2–4 custom automations built end-to-end
Tool integration across your systems
AI-powered logic and decision automation
Clean documentation & handoff
Testing, quality assurance & iteration
Expand
$2,500-$6,000
Outbound as a strategic growth channel for aggressively scaling agencies.
What's Included:
1–2 new automations per month
Monitoring & reliability
Ongoing improvements to existing automations
Systems updates & tech stack changes
Case Studies
The Powerplay Difference
Powerplay offers a smarter way to automate your business.
How Powerplay helped Float eliminate 120+ monthly hours of ops work
Float, a fast-growing resource planning platform, needed a more scalable way to manage their internal operations as usage grew. Their team relied on dozens of workflows. much of it done manually across HubSpot, Stripe, and their product database. Powerplay designed and deployed a fully automated operations layer that freed teams from repetitive tasks and gave leadership real-time visibility into customer health and usage.
Impact :
120+ hours per month reclaimed
Reduced billing-related support tickets by 38%
Automated customer health scoring tied to product usage
Instant CRM updates from product events
How Powerplay helped Float eliminate 120+ monthly hours of ops work
Float, a fast-growing resource planning platform, needed a more scalable way to manage their internal operations as usage grew. Their team relied on dozens of workflows. much of it done manually across HubSpot, Stripe, and their product database. Powerplay designed and deployed a fully automated operations layer that freed teams from repetitive tasks and gave leadership real-time visibility into customer health and usage.
Impact :
120+ hours per month reclaimed
Reduced billing-related support tickets by 38%
Automated customer health scoring tied to product usage
Instant CRM updates from product events
How Powerplay helped Float eliminate 120+ monthly hours of ops work
Float, a fast-growing resource planning platform, needed a more scalable way to manage their internal operations as usage grew. Their team relied on dozens of workflows. much of it done manually across HubSpot, Stripe, and their product database. Powerplay designed and deployed a fully automated operations layer that freed teams from repetitive tasks and gave leadership real-time visibility into customer health and usage.
Impact :
120+ hours per month reclaimed
Reduced billing-related support tickets by 38%
Automated customer health scoring tied to product usage
Instant CRM updates from product events
How Powerplay helped Float eliminate 120+ monthly hours of ops work
Float, a fast-growing resource planning platform, needed a more scalable way to manage their internal operations as usage grew. Their team relied on dozens of workflows. much of it done manually across HubSpot, Stripe, and their product database. Powerplay designed and deployed a fully automated operations layer that freed teams from repetitive tasks and gave leadership real-time visibility into customer health and usage.
Impact :
120+ hours per month reclaimed
Reduced billing-related support tickets by 38%
Automated customer health scoring tied to product usage
Instant CRM updates from product events
DRAG TO EXPLORE
DRAG TO EXPLORE
How Powerplay helped Float eliminate 120+ monthly hours of ops work
Float, a fast-growing resource planning platform, needed a more scalable way to manage their internal operations as usage grew. Their team relied on dozens of workflows. much of it done manually across HubSpot, Stripe, and their product database. Powerplay designed and deployed a fully automated operations layer that freed teams from repetitive tasks and gave leadership real-time visibility into customer health and usage.
Impact :
120+ hours per month reclaimed
Reduced billing-related support tickets by 38%
Automated customer health scoring tied to product usage
Instant CRM updates from product events
Benefits
We drive value through automation
A few of the ways our automation systems create measurable impact for our customers.
80% Reduction in Manual Work
Powerplay generates sales opportunities more affordably than inbound, and for a fraction of the cost of an SDR.
150% Reduction in Manual Work
Our workflows replace hours of repetitive tasks with automated systems that run 24/7, freeing your team to focus on strategy, not admin.
60–120 Hours Saved Per Month
Our customers consistently reclaim dozens of hours with just a handful of high-leverage automations.
60–120 Hours Saved Per Month
Our customers consistently reclaim dozens of hours with just a handful of high-leverage automations.
60–120 Hours Saved Per Month
Our customers consistently reclaim dozens of hours with just a handful of high-leverage automations.
4× Faster Operational Throughput
With data flowing cleanly between tools, teams move faster, and projects unblock themselves automatically.
4× Faster Operational Throughput
With data flowing cleanly between tools, teams move faster, and projects unblock themselves automatically.
4× Faster Operational Throughput
With data flowing cleanly between tools, teams move faster, and projects unblock themselves automatically.
Testimonials
Why customers love Powerplay
Real results from our growth-stage customers.
"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale considerably by increasing the accuracy of our targeting."
Mahdi Hosseini
Founder, Crew Connectors
"Powerplay came in and made an immediate impact with their outbound automation. We were able to scale considerably by increasing the accuracy of our targeting."
Mahdi Hosseini
Founder, Crew Connectors
We’d been struggling to show proof in a way that actually motivated prospects. Powerplay positioned us in a way that our market could not ignore.
Luc Purdy
Head of Marketing, Inunity
We’d been struggling to show proof in a way that actually motivated prospects. Powerplay positioned us in a way that our market could not ignore.
Luc Purdy
Head of Marketing, Inunity